Social media giant Twitter (NYSE: TWTR) announced a potential deal with Apple TV only to stream NFL games. Shares climbed over 7% during early afternoon trading after the report.
"Twitter is in talks with Apple to bring the Twitter app to Apple TV, which would potentially let millions of Apple TV users watch the streaming NFL games, according to the two people briefed on the discussions," wrote The New York Times.
“Such a partnership would make sense for both companies, we think, as Twitter looks for more distribution and engagement and Apple looks for more differentiated content,” said S&P Global analyst Scott Kessler. He believes a partnership would be mutually beneficial and fitting for Twitter’s new live sports strategy.
According to The Street, such deals could benefit Twitter by attracting a broader audience and helping the company sell more video ads.
Separately, TheStreet Ratings team rates the stock as a "sell" with a ratings score of D. Twitter's weaknesses include a generally disappointing historical performance in the stock itself.