Twitter (NYSE: TWTR) has won the global streaming rights for National Football League (NFL) games, beating a list of strong competitors including Amazon, Facebook, and Verizon.
Reports from the NFL`s press release showed that Twitter will stream 10 out of next fall’s 16 Thursday night games, the same with CBS and NBC who gained the rights in this February. The NFL network will carry the remaining six games. The partnership gives Twitter the ability to show the games to users around 185 countries worldwide without logging in to the service. Twitter will also be able to stream the games via its apps on platforms, and the NFL says it is exploring ways to let Twitter stream the games via its syndication partners, including Google and Yahoo. Founded ten years ago, Twitter now faces growth problem in its core business as an instant messaging platform. The move will be a strategic shift for Twitter to attract sports fans and to boost their user numbers.
NFL has been working to reach the growing number of younger fans who rely more on the Internet to watch video. Anthony Noto, CFO of Twitter, said in an interview that “We have a young-skewing audience, and they’re obviously mobile”. This can give us a clue behind Twitter`s winning. The deal hasn`t disclosed the price for the package. But CBS and NBS has collectively paid $450 for the rights to air Thursday night games over the next two years. Yahoo Inc. has paid roughly $17 million to stream the Buffalo Bills-Jacksonville Jaguars game in last October.