Nvidia Corp. (NASDAQ: NVDA) unveiled a new partnership with Volvo and Swedish auto supplier Autoliv to develop technology for self-driving cars.
Nvidia will work with a joint venture called Zenuity, which was set up by Volvo and Autoliv last year, to develop artificial intelligence-powered systems that are able to recognize objects around vehicles, anticipate threats and ensure safe navigation.
“The software that we’re doing with them will be in some cases unique to Volvo,” Nvidia’s senior director of automotive told Tech Crunch. “But Autoliv also has the rights to make the software available to other automakers. I think we’re starting to see, in the industry, these types of collaborations, and the opportunity to leverage from Nvidia a lot of this great work as well.”
Volvo, owned by China’s Zhejiang Geely Holdings, said it aims to start to produce autonomous cars by 2021.
Nvidia, who is known for its graphics processing chips for computer games, has been expanding aggressively in the automotive market. The graphics chipmaker has already signed partnership deals with Tesla, Toyota, Volkswagen’s Audi and Mercedes for self-driving cars.
Nvidia shares has gained more than 40 percent this year, due to strong demand for its high-performance chips.
More and more car makers are trying to develop self-driving cars. BMW has teamed up with Intel Corporation last year to get more exposure in the autonomous driving industry.