This Tuesday, Walmart Inc. (NYSE: WMT) confirmed the plans to launch 4 new apparel lines and one new line of mattresses and bedding this year, as eCommerce giants like Amazon are moving aggressively on grabbing more and more apparel market share from traditional retailers and department stores.
The apparel lines will be available nationwide in stores and online by Thursday. Those four new apparel lines contain Time and Tru for women, Terra & Sky for plus sizes, Wonder Nation for kids, and an existing Walmart label known as George for men. Products from Time and Tru, Terra & Sky and Wonder Nation are already shown across Walmart.com with affordable prices.
The new low-cost clothing brands follow acquisitions of online apparel sellers ModCloth and Bonobos closed last year, and a recently inked partnership with department store chain Lord & Taylor, indicated that Walmart is seeking chances to broaden its appeal as a fashion and apparel destination.
Not only the eCommerce giant Amazon (NASDAQ: AMZN), Walmart’s another big rival Target (NYSE: TGT) also has been investing heavily in its private-label brands, launching within the past year A New Day for women, JoyLab for athletic apparel, Goodfellow & Co. for men and Universal Thread for denim.
According to The Washington Post, Walmart is also preparing to unveil a digital beauty brand, known as Co Squared, that would operate via its own website.