On Wednesday, Walmart Stores (NYSE: WMT) announced their joint alliance with Google to offer hundreds of thousands of items for voice activated shopping through Google Assistant that will be available next month. This partnership represents the biggest retail deal for Google as they try to broaden the reach their voice powered assistant Home speaker and expands Walmart’s drive to compete with Amazon’s Alexa powered Echo device.
Voice activated shopping is becoming an important part of everyday shopping which is pushing tech companies and retailers to compete for shoppers. Through this deal, Walmart customers can link their accounts with the retailer to its service which will then set up personalized shopping results for consumers. After previously purchasing a product, the Google Assistant will let a shopper know which size and type was bought, allowing it to be easier for the shopper to buy the correct product again.
In February, Google introduced shopping in Home that would let consumers use voice to order products from more than 40 retailers such as Costco and Target under the Google Express program. Starting Wednesday, Google Express is offering a $95 a year membership allowing customers to get free delivery within 1 to 3 days on orders as long as purchases are above each store’s minimum.
Walmart is also introducing their Easy Reorder feature into Google Express which has data on both store and online purchases. They plan to incorporate voice shopping in their 4,700 U.S. stores by next year.