Yevgeny Butman, a partner at Ideas4retail, announced that Walt Disney (NYSE:DIS) would create two new brands exclusively for Russia. The two new brands are Disney Play (toys) and Disney Style (clothes).
According to the deal, each brand will have 100 retail points in Moscow with 150-square meters of space for each store. It will cost the company about 300 million rubles (about $3.8 million) to open 200 retail points in Moscow. But it is still unclear about the exact dates of the stores’ openings.
In 2013, the Walt Disney Company began to negotiate with the Detsky Mir (Children’s World) chain of stores and the Inventive Retail Group (IRG), looking for a franchising partner to develop new toy and clothes brands in Russia. But the negotiation was not doing so well. The talks with the two Russian retailers were discontinued a year ago.
Ideas4retail is a retail group that helps launch international brands on the Russian market. It belongs to billionaire Alexander Mamut and Butman. The company develops the Hamleys, Imaginarium and Mamas & Papas franchise outlets and has its own brand, CookHouse. The company said it will involved in developing the stores.
The Walt Disney Company has been working in Russia since 2006. It is the co-owner of the Walt Disney Studios Sony Pictures Releasing CIS film distributor and the Disney Channel and also offers licenses on consumer goods.