Today, there is big news in the health sector mainly in the women diets side. This morning Oprah Winfrey and Weight Watchers International, Inc. (NYSE:WTW) announced that they are teaming up in an attempt to transform the company into a bigger lifestyle brand. The news about the company teaming up with Oprah has made the company’s share blow up nearly 90% since the news broke through.
In efforts of branding Weight Watchers into the fitness world, Oprah joined the company’s board with a 10% stake in the company and was also given the option to buy more in the future.
Weight Watchers shares doubled in early trading, at the moment more than 35 million shares have been exchanged in the busiest day in the company’s history. Winfrey will help broaden Weight Watchers in the marketing aspect, there is no doubt that Oprah will help reach more costumers in a faster way.
"Weight Watchers has given me the tools to begin to make the lasting shift that I and so many of us who are struggling with weight have longed for," said Winfrey when asked about the deal.
This may be the best person Weight Watchers could have teamed up with, Oprah has been regarded as the country’s most influential celebrity due to her huge following and success in other ventures.