Adam Ritchie Brand Direction Wins Four Silver Anvil Awards from the Public Relations Society of America

Adam Ritchie Brand Direction was the most winning agency in the country
at the Public
Relations Society of America’s Anvil Awards, sweeping the
communications industry’s most iconic honor in four separate categories.

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Adam Ritchie at the PRSA Anvil Awards (Photo: Albert Chau)

PRSA recognized the agency’s T.R.I.P.
Through The Multiverse campaign, which brought together a band and a
brewery in an industry-spanning collaboration that launched a studio
album on cans of craft beer. The beer label contained a social media
trigger that released the content and added an interactive layer to new
music discovery.

The Silver Anvil jury called the project, “a breakthrough
idea…compelling and fresh…ingenious planning…dogged pursuit of the
objectives…innovative thinking to create a unique product and
experience.” It won Marketing for Consumer Products: Packaged Goods,
Marketing for Consumer Products: Food & Beverage, Integrated
Communications for Consumer Products: Food & Beverage and Most Effective
Shoestring Campaign: Business.

“We experimented with a medium and invented a new type of product from
the ground up,” said agency principal Adam Ritchie. “Each partner took a
risk and it paid off. This is what can be accomplished when PR drives
product development.”

“Congratulations to The Lights Out, Aeronaut Brewing Co.
and Adam Ritchie Brand Direction for picking up four Silver
Anvil Awards for their innovative campaign,” said 2018 PRSA National
Chair Anthony D’Angelo, APR, Fellow PRSA. “Releasing an album on a beer,
while highly unconventional, proved to be extremely successful.”

This spring, the firm won two PRWeek
Awards for Best in Creative Excellence and Best in Arts,
Entertainment, Sports and Media, as well as a Holmes
Report Innovation and Insights SABRE Award for Brand Content &
Creativity. The PRWeek jury called the work, “an outstanding concept and
a truly original idea – flawlessly executed…ambitious, brave and
non-traditional…this represents the future of our business.”

In the American
Business Awards, Adam Ritchie Brand Direction was presented with a
Gold Stevie Award for PR Innovation of the Year. The jury called the
entry, “absolutely brilliant…takes PR innovation to the next
level…extremely well thought out and researched…addresses a shifting
market…in touch with the times.”

“It is a joy to celebrate a decade in business with recognition on this
level,” said Ritchie. “When a boutique receives these honors, it shows
big ideas and hard-hitting execution can come from a practice of any
size. Independents are standing shoulder to shoulder with their peers at
the world’s largest holding companies and moving the industry forward
together.”

The wins contribute to more than 40 distinctions received by Adam
Ritchie Brand Direction this year. The agency’s newest creation, a
team of pregnant comic book superheroes for Summer Infant, was
profiled in ADWEEK, PRWeek and The Washington Post. This fall, Ritchie
is expanding his Invention
in PR lecture series to reach more than 1,000 students at 50
universities.

About Adam Ritchie Brand DirectionAdam Ritchie Brand
Direction is an award-winning independent marketing and public relations
agency that brings out the best in brands by helping them grow,
communicate and do the right thing. Its capabilities include marketing,
media outreach, crisis management and creative services. Founded in
Boston in 2007, it serves clients on four continents. For more
information, visit http://aritchbrand.com.

About the Public Relations Society of America and the Silver Anvil
AwardPRSA is the nation’s largest professional organization
serving the communications community. The organization’s mission is to
make communications professionals smarter, better prepared and more
connected through all stages of their career. Established in 1945, the
annual Silver Anvil Award is the oldest awards competition for
excellence in public relations and communication. The iconic Silver
Anvil Award symbolizes the breadth of talent among industry
practitioners while recognizing outstanding individual professional
achievement. Entries are judged on their research, planning, execution
and evaluation, while also considering factors such as creativity,
ethics and budget. Silver Anvil winners represent the best strategic
public relations campaigns, contribute to the public relations body of
knowledge and become part of the history of the profession. For more
information, visit http://anvils.prsa.org.

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