Adobe (NASDAQ: ADBE), IBM (NYSE: IBM) and Red Hat reported a strategic partnership to help accelerate digital transformation and further real-time security for enterprises focused on regulated industries. The partnership will allow companies to provide more personalized experiences across the customer journey, pushing improved engagement, profitability and loyalty.
The partnership will focus deployment flexibility with hybrid cloud, Adobe enabled for financial services and services from Adobe and IBM.
“Now more than ever companies are accelerating their efforts to engage customers digitally,” said Anil Chakravarthy, executive vice president and general manager, Digital Experience, Adobe. “We are excited to partner with IBM and Red Hat to enable companies in regulated industries to meet this moment and use real-time customer data to securely deliver experiences across any digital touchpoint, at scale and compliant with regulations.”
“The reality is that today businesses across industries are operating in an experience first world where it is possible to gain immense value from data if trust and technology flexibility are central to the equation,” said Bridget van Kralingen, senior vice president, IBM Global Markets. “It is with these principles as the focus of our partnership – bringing Adobe’s marketing expertise, IBM’s industry domain knowledge and the open innovation of Red Hat – that will give clients the confidence to use gtheir data for new competitive advantage.”
“Being competitive in the digital economy requires delivering innovation quickly,” said Ashesh Badani, senior vice president, Cloud Platforms, Red Hat. “Through this collaboration, Adobe, IBM and Red Hat are enabling organizations to deliver great digital experiences in any environment with flexibility and speed across the hybrid cloud, whether in on-premises data centers or across multiple public clouds.”