Amazon.com, Inc. (NASDAQ: AMZN) and Safe Kids Worldwide announced a new partnership focused on educating consumers and protection kids from preventable injuries. This entails safety concerns deriving from traffic injuries, falls and burns. Amazon and Safe Kids will host numerous events all over the country for new parents to learn about child and infant safety topics which include wearing helmets, bicycle safety, car seat safety and safe sleep practices. Parents & caregivers alike will have access to injury prevention experts that offer proven and practical information generated by Safe Kids Worldwide.
“We know injury prevention works, but too many parents are not getting the information they need to keep their kids safe,” said Torine Creppy, president of Safe Kids Worldwide. “We’re excited to expand our reach by working with a partner like Amazon, which so clearly shares our commitment to safety.”
“Amazon is committed to the safety of all of our customers and their families, which is why we are proud to partner with Safe Kids on this important topic,” said Carletta Ooton, Amazon’s Vice President of Product Assurance, Risk & Security. “Whether it’s a car seat, a toy, or a bicycle we want to make it easier for new parents to learn about ways to keep kids safe, including how to choose and properly use these products.”