Amazon Cooperates with Monoprix to Target French Grocery Market

According to Reuters, the e-commerce giant Amazon Inc. (NASDAQ: AMZN) is targeting the French market by cooperating with the French local retail chain Monoprix, which has become the first local food retailer to sell groceries on Amazon.

Financial terms were not disclosed, but Monoprix’s CEO Regis Schultz said a model where Monoprix does the picking of the order in store and Amazon takes care of delivery was a "profitable" one for Monoprix.

The upmarket Monoprix chain under Groupe Casino is one of the best-known store chains in France, with nearly 800 upmarket stores in more than 250 cities. Casino has already had a delivery partnership with UK online retailer Ocado, signed last year. Ocado technology allow Monoprix to address the needs of its traditional clients with a bigger basket and seeking next-day delivery. And the customers from Amazon Prime are usually looking for fewer item and want express same-day delivery.

After the Amazon’s purchase of Whole Foods Market, Amazon has focused on the European market. But the competition is Europe is quite fierce.

Carrefour announced in January that it would invest 2.8 billion euros in digital commerce over the next five years, six times its current investment.

Leclerc, France's biggest food retailer by market share, privately held operator Systeme U and Casino have all been linked in recent months with Amazon, which has steadily been building its presence in France. Moreover, it has launched its home delivery service in Paris on Monday.

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