Amazon extends Prime benefit at Whole Foods

Amazon.com, Inc. (NASDAQ: AMZN) has begun its nationwide expansion of Whole Foods discounts for Prime members, offering discounts to 12 additional states and all Whole Foods Market 365 stores nationwide. Prime members who shop at Whole Foods will receive an additional 10 percent off hundreds of sale items throughout Whole Foods Market stores as well as exclusive weekly deep discounts on select popular items.

Prime members will receive free delivery if their order is $35 or more, and there’s a two-hour delivery window.

The products on sale will be selected by a team at Whole Foods’ headquarters in Austin, contrary to the old system, where regional stores had autonomy in selecting items and setting prices.

Amazon acquired Whole Foods at the end of August in 2017 for $13.7 billion. Initially, the Prime member perks were limited to Florida, but has since expanded across 12 states, including Arkansas, Colorado, FLorida, Idaho, Kansas, Missouri, Louisiana, New Mexico, northern Nevada, northern California, Oklahoma, Texas, and Utah.

Prime member savings are not only limited to these states. According to an Amazon press release, customers will also be receiving the exclusive Prime member savings when they have their groceries delivered from Whole Foods market stores through Prime Now. These Prime member savings and Prime Now grocery delivery are available in Austin, Dallas, Denver, Sacramento, and San Francisco. Customers can also go to the Whole Foods Market app to learn about many of the best offers.

Amazon plans to expand these Prime member benefits across the nation this Summer.

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