Amazon.com, Inc. (NASDAQ: AMZN) has announced launch of its Intellectual Property Accelerator in Canada. This makes its easier and more cost effective for small and medium sized businesses to obtain trademarks to protect their brands and handle infringing goods in Amazon stores and the broader marketplace. This is available to any brand that is selling in Amazon’s stores. IP Accelerator connections Canadian SMB owners with a network of local law firms that charge reduced, predetermined rates on key services allowing SMBs access to expert legal and general IP advice.
“More than 30,000 Canada-based third-party sellers have grown their business with Amazon, reaching millions of customers while grossing more than $2 billion on Amazon’s stores around the world. IP Accelerator allows our SMB selling partners to build on that success by protecting their valuable IP and setting them up for long-term growth. Establishing and protecting IP rights are essential for businesses of every size, and Amazon is pleased to introduce a new tool that provides access to specialized expertise to help protect brands,” said Mary Beth Westmoreland, VP, Brand Protection at Amazon.
Jennifer Pratt, Founder and Owner of Seeding Square, the colour-coded seed spacer for vegetable gardens, said: “For any small business, but particularly for one like mine, whose invention is becoming increasingly popular, there is a significant risk of competitors copying or stealing your hard work and capitalizing on your growth. As a small business owner, I have many urgent day-to-day priorities that can prevent me from pursuing complicated matters like trademark protection. I am encouraged to see initiatives like IP Accelerator, which connects businesses like mine with specialized legal expertise at a reduced cost.”