On April 2nd, Amazon (NASDAQ: AMZN) announced; the e-commerce superpower will now have a presence in your living room. Amazon is releasing a product called Amazon Fire TV, which is a small square device that will stream free and also paid movies and shows as well as allow the users to play online video games on their televisions. This is a bold move on Amazon’s part, as they will be competing with long time companies like Apple TV (NASDAQ: AAPL), Google TV (NASDAQ: GOOG), and the Roku, who have already established their products in the television world.
The Amazon Fire TV is unique from the already established products as well as quite similar. The device will allow the buyers to access applications like Netflix (NASDAQ: NFLX) and Hulu, and it will also use Amazon’s own services like the Instant Video store and for the Prime two-day shipping service members there will be a catalog of free TV shows and movies. A feature on their device called ASAP will queue programming onto the device so they can start viewing instantly; and Amazon has said that they will be able to predict what users might want to watch with the use of this technology. The thin, pointed remote control that comes with Amazon Fire TV will let users search for media with voice commands. Amazon will also inform the users which service offers the cheapest price on films.
One feature of this device that is quite different from other competing media devices is the ability to bring casual online games to your television. The owners will either play the games with the remote or their Amazon Fire tablet. There will also be a video game controller available for those customers looking for a more traditional gaming experience. The game controller will cost $40 and the entire Amazon Fire TV device will cost $99 and be available through none other than Amazon’s website.