Amazon to Provide Competitive Gaming Service, Inc. (NASDAQ: AMZN) on Monday announced Amazon GameOn will offer cross-platform competitions to developers and players.

The U.S. e-commerce giant said developers can easily integrate competitions natively into their games on mobile, PC, and console through a set of flexible APIs with the help of GameOn. GameOn is build under the AWS cloud infrastructure.

“Game developers have consistently told us they are looking for ways to increase player engagement and retention,” said Marja Koopmans, Director, Amazon Competitive Gaming. “We built Amazon GameOn to give developers simple, yet powerful tools to foster community through competitive gameplay.”

Amazon GameOn also allow players to compete for real-world prizes fulfilled by Amazon or other in-game rewards. The company said real-world will be only available in the U.S. when it is launch.

The move shows Amazon’s interest in the growing eSport industry.

“We’re committed to growing the competitive gaming and esports community, and GameOn APIs give us an exciting new toolset to do this with,” said Anatoly Ropotov, CEO, Game Insight, according to a statement from Amazon. “We’ve already started using GameOn to provide our fans with real-world prizes and new types of tournaments that allow players to compete against each other across PC and mobile.”

According to a press release from Amazon, developers can use GameOn APIs for free until May 1, 2018. After that date, the first 35,000 plays per month are free for a limited time, then developers will pay $0.003 per play.

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