Amazon Unveils a New Echo with a Touchscreen, Inc. (NASDAQ: AMZN) on Tuesday unveiled a new Echo, a digital home assistant that has a touchscreen and can be used to make video calls.

Amazon’s new speaker is called Echo Show. The Echo Show has a 7-inch touchscreen and a front-facing camera. In addition to the traditional features,  Echo now can supports voice calling between Alexa devices. 

The company said the Echo Show comes in in black and white. Pre-order starts from today for $229.99 and will be shipped at June 28.

Amazon has dominated the voice-controlled speaker market. The biggest competitor in the market is Google Home. According to a recent study from eMarketer, Amazon Echo and Echo Dot has a market share of 70.6 percent in the U.S, while Google Home has a 23.8 percent share. The research firm also expects that the number of users will double to 35.6 million this year.

Earlier this month, KGI Securities analyst Ming-Chi Kuo said in a note to investors that Apple may announce its first home AI product at WWDC in June.

Amazon Launched its first Echo in 2014, which can be connected to the Alexa Voice Service to play music, provide information, news, sports scores, weather, and more.

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