Amazon.com, Inc.’s (NASDAQ: AMZN) Amazon Web Services reported general availability of Amazon Interactive Video Service (Amazon IVS). IVS is a new fully managed service that makes it easy to set up live, interactive video streams for a web or mobile application in just a few minutes. Amazon IVS uses the same technology that powers Twitch, one of the most popular live streaming services in the world with nearly 10 billion hours of video watched in 2019, giving customers live content with latency (the time video takes to go from the camera to the viewer) that can be less than three seconds (significantly lower than the 20-30 second latencies common with online streaming video today).
Customers may configure and stream live videos through their own sites or mobile applications that support millions of viewers on a global scale. Audiences tune in multiple segments such as sports, entertainment, education and work. There is the issue with keeping resolutions high and streams live as high latency poses an issue. Amazon IVS removes the cost and complexity associated with setting up live, interactive video streams, allowing customers to focus on building engaging experiences for their viewers. Amazon IVS is a fully managed service that makes high-quality, live-streaming video available to viewers around the world with latency that can be less than three seconds (as opposed to 20-30 seconds), so customers no longer need to make a tradeoff between interactivity and quality of service.
“Customers have been asking to use Twitch’s video streaming technology on their own platforms for a range of use cases like education, retail, sports, fitness, and more,” said Martin Hess, GM, Amazon IVS. “Now with Amazon IVS, customers can leverage the same innovative technology that has taken Twitch over a decade to build and refine. Any developer can build an interactive live streaming experience into their own application without having to manage the underlying video infrastructure.”