AppDirect, NGINX and Sift Science Name PAN Communications Agency of Record, Expanding the Firms San Francisco Presence

Communications, an integrated marketing and PR agency for B2B
technology and healthcare brands, today announced the firm will be the
agency of record for three major tech brands on the West Coast: AppDirect,
the leader in cloud service commerce; NGINX,
the company behind the popular open source project trusted by more than
400 million sites; and Sift
Science, the leading provider of fraud prevention and risk
management solutions using real-time machine learning (ML). This
announcement comes on the heels of PAN’s recognition as Technology
Agency of the Year and showcases the continued growth of the firm’s
technology portfolio in one of the hottest tech scenes on the market.

“In our search for a PR agency, it was critical that the team we chose
had the experience and backbone to keep up with Sift’s building
momentum,” said Bret Blount, director of communications at Sift Science.
“PAN is the real deal – with its deep roots in B2B tech PR and an
award-winning agency culture, we knew from the very beginning that this
was a perfect match. PAN meshed seamlessly with our highly collaborative
working style, and the team continues to bring fresh, innovative ideas
to the table that garner coverage in top-tier business press and
strengthen our approach to analyst relations.”

Just over a year ago, two strategic hires in the San Francisco office
set the stage to increase PAN’s West Coast presence. Both Phil
Carpenter, executive vice president and managing director, and Jennifer
Malleo, vice president & co-lead, San Francisco, have played
critical roles in developing PAN’s brand regionally as a leading
integrated marketing and PR firm in the San Francisco tech and
healthcare spaces and an employer of choice for top Bay Area talent.
Recently joined by Vice President & Co-Lead Catherine
Doyle, these timely hires and the firm’s continued growth are key
steps toward what PAN’s President and CEO, Philip A. Nardone Jr., has in
store for the firm during its next phase of growth. It is through this
effort and partnerships like AppDirect, NGINX and Sift Science that PAN
has become recognized as a go-to firm in the Bay Area.

“Since joining PAN last March, I have been eager to help grow our brand
and build a name for PAN on both a local and national scale,” said
Malleo. “Our presence has increased tremendously over the past twelve
months, and that success is due to strong partnerships from these
innovative, emerging brands.”

“It was imperative for us to find an agency that not only understood our
technology but knew where our narrative fit within the broader digital
ecosystem,” said Linda Walsh, director of communications at AppDirect.
“PAN has proven adept at just that. Not only does the team provide sound
strategy and counsel, but they offer a level of personalized, high-touch
service on everything from media relations to large-scale events that’s
become invaluable to us.”

PAN builds its integrated marketing and PR strategies around a single
truth: To increase engagement and awareness, brands must recognize
patterns along the customer journey, allowing them to focus on
personalizing the brand experience and aligning to specific behaviors
that drive purpose, whether through earned, owned or shared channels.
PAN Communications’ Bay Area office specializes in working with early-
to late-stage private companies to build awareness and market presence
for some of the world’s leading B2B brands.

“We’re an innovative, tenacious company with strong open source roots,
and we’ve been achieving 100 percent year-over-year growth for four
straight years, while retaining our people-first culture. It was
important for us to find the right agency to collaborate with for the
next stage of our growth who had a bold vision and similar values,” said
Jesica Church, head of brand and marketing communications at NGINX.
“During our search, the PAN team’s creativity and enthusiasm made them
stand out from the rest. They not only had the deep B2B experience and
collective smarts we were looking for, but also a compatible culture
that made them a natural extension of our global marketing team.”

About PAN

Communications is an integrated marketing and PR agency servicing B2B
tech and healthcare
brands. With offices in Boston, San Francisco, New York and Orlando, PAN
moves ideas by creating compelling stories, driving intent and
influencing markets across all forms of media. The firm offers the
agility and personalized service of a mid-size agency while leveraging
national and international relationships to manage large scale
communications programs for brands such as SAP, Radial, MediaMath,
Cogito, Maestro Health and Fuze. PAN thrives to help today’s modern
marketers by integrating a combination of services to better engage with
target audiences and move markets. For more information visit our
website at,
follow us on Twitter (@PANcomm)
or call 617.502.4300.

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