Apple (Nasdaq: AAPL) announced the acquisition of Primephonic, a music streaming service, on Monday. The novelty will allow Apple Music subscribers to access improved classical music. Apple has yet to disclose details regarding the deal.
“We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “Together, we’re bringing great new classical features to Apple Music, and in the near future, we’ll deliver a dedicated classical experience that will truly be the best in the world.”
According to Apple, it is set to launch a classical music app next year which will integrate Primephonic’s current user interface. Primephonic is no longer available for new subscribers and will be taken offline by September 7. Apple plans to use Primephonic’s extensive information on classical tracks to enhance its browsing and search features. Subscribers will have access to playlists and exclusive audio.
“Bringing the best of Primephonic to Apple Music subscribers is a tremendous development for the classical music industry,” said Thomas Steffens, Primephonic’s co-founder and CEO. “Artists love the Primephonic service and what we’ve done in classical, and now we have the ability to join with Apple to deliver the absolute best experience to millions of listeners. We get to bring classical music to the mainstream and connect a new generation of musicians with the next generation of audience.”
Primephonic revealed that the acquisition will help it provide more classical music to listeners worldwide.