Apple Bringing Siri to Mac; Improving Messaging App

Apple (NASDAQ: AAPL) held its annual Worldwide Developers Conference in San Francisco on Monday.  CEO Tim Cook started the conference with a moment of silence. Cook described the mass shooting in Orlando as “senseless, unconscionable act of terrorism and hate aimed at dividing and destroying.” The company announced several new technological upgrades for its several apps and programs. Apple’s voice assistant Siri will now be available on the Mac.

Using voice commands will allow Mac users to search for photos, documents, music and various other files. Apple is also allowing developers to work with Siri. Apple is allowing its Apple Pay to work for some internet purchases on its Safari browser. This is presenting a challenge to PayPal Holdings Inc. (NASDAQ:PYPL).

Apple’s Messaging app will also feature Siri. There will now be quick access to emojis and new ways how texts are displayed. According to CNN, Apple’s message app will now feature other apps like stickers, ones for sending money, ordering food and much more.

Apple’s Mac operating system will soon no longer be called OS X. The operating system will now be called macOS it currently known as Sierra its codename.

According to CNN, at the conference Apple showed off its new Apple Watch face which will now feature Minnie Mouse. A Mickey Mouse one has been available since launch. The new Apple Watch operating system watchOS 3 was previewed at the conference. The new OS has improvements including, faster response time for apps and a new dock where you can find them all in one.

Last week, Apple previously announced changes in how it runs the App store to help its developers. Apple will allow more apps to charge customers via subscriptions and reduce Apple’s cut of the revenue from longtime subscribers.  Apple is currently working on iOS 10 which will be released as a beta in July and release in the fall to iPhones and iPads.

In afternoon trading Apple’s shares were down 1.1 percent at $97.65.

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