Apple, Inc. (NASDAQ: AAPL) recently acquired Workflow, a prevalent iOS app for automating common actions on iPads and iPhones. The app, which fills a niche on iOS to services such as IFTTT on the web and Apple’s own Automator on desktop, was vastly commended by its users, and by Apple itself, which rewarded its developers with a design award in 2015.
The acquisition is unfamiliar, by Apple’s standards, since the app will proceed to be accessible on the App Store. Now though it will be free to download for all users. Propositionately unordinary is the fact that Apple confirmed the acquisition, with Workflow’s developer Ari Weinstein saying in a statement that he was “thrilled to be joining Apple”. In its statement confirming the acquisition, Apple complimented the accessibe features of Workflow, “in particular an outstanding implementation for VoiceOver with clearly labeled items, thoughtful hints and drag / drop announcements, making the app usable and quickly accessible to those who are blind or low -view”.
Following the deal, Workflow update removed a number of features pertaining to compatibility with Google’s services. The mapping feature was switched to use Apple Maps, the translation tool was altered to use Microsoft Translate, and Workflow could no longer be used with the iOS version of Google Chrome. Also removed are integrations with read-later app Pocket, messaging services Line and Telegram, and minicab service Uber.
Workflow has long been suggested as a vital app for those who need to work hard with their phone. It lets users put together the string of activities, such as constructing a short text report, saving a copy in Dropbox, and texting it to a set of numbers, then carry them out with the tap of a button. In 2014, the Verge’s Sean O’Kane wrote: “With only a half-hour of familiarity I was able to set up a workflow that can find the locations of meetings I might have on any given day, Re in from Google Street View, and email them all to me. “