Apple, Inc. (NASDAQ: AAPL) revamped its MacBook Air laptop with a higher quality screen with “TrueTone” technology, which uses advanced multichannel sensors to adjust the color and intensity of the display. The price was also dropped to USD 1,099, or USD 999 offered for college students.
In contrast to these modifications, Apple has discontinued the MacBook, as well as the older MacBook Air that did not include modern USB-C connectors. The removal of these laptops allows Apple to streamline the Mac product line. Also, a modification of the keyboard has also been reported. With the previous keyboard being noted as “unreliable”, Apple has stated. “The vast majority of Mac notebook customers are having a positive experience with the new keyboard.”
The spark for change may stem from Mac sales dropping by 5% in terms of unit sales in 2018. However, the entire PC market dropped by 3.7% in 2018.
“Overall, it is a tremendous simplification of the entire MacBook lineup, and that’s a good thing,” Apple watcher John Gruber wrote Tuesday.
The last update for the MacBook Air was about 252 days ago. This is a refreshing modernization of the reliable laptop.
Apple has also added the Touch Bar and Touch ID to all 13-inch MacBook Pro models, including the entry-level option.
The top three vendors for PC’s are currently, Lenovo, HP Inc. and Dell Technologies. With the overall global PC market in decline, Apple needed a radical change in order to turn fortune in its favor.