Apple, Inc. (NASDAQ: AAPL) launch of the iPhone 6s a year and a half ago was the best-selling smartphone globally in 2016. It beat newer competitors such as Samsung’s Galaxy S7 models, according to new research. The U.S. technology entity delivered approximately 60 million iPhone 6s units in 2016, IHS Market data displayed, but the company detested to postulate the exact figure. The iPhone 7 was the second most-shipped smartphone model with just over 50 million units, while the iPhone 7 Plus was next in line with just over 25 million. Samsung’s flagship model, the Galaxy S7 Edge arrived in fifth place with roughly 25 million units delivered.
“Apple again has demonstrated that its new iPhones integrate enough innovations and new features to drive sales and remain successful in the market.” The company is also capable of selling older devices for an extended period of time. For instance, the year-old iPhone 6s And 6s Plus were both among the most-shipped models in 2016, “IHS said in a press release.
The iPhone 6s was launched in the fourth quarter of 2015. Meanwhile, Samsung’s S7 and S7 Edge were revealed in February 2016. They were tiered and fifth respectively, but IHS Markit noted that shipments of both devices in 2016 were 10 million higher than the Precursor S6 and S6 Edge during the same period. The S7 models got a jump after Samsung recalled the Note 7 when devices started catching fire. This meant that Samsung was one flagship device down, pushing fans of the brand to buy the S7. But Samsung asserted five spots out of the top 10 most-shipped smartphones in 2016, thanks to its mid-tier devices in the J series, in which they are directed at emerging markets.
“The company has seen shipment gains in the mid to low-tier segment, relative to 2015, due to growth in emerging markets,” IHS Markit noted. Samsung is still the largest smartphone maker in the world by overall shipments. Samsung is preparing to launch its next flagship, the Galaxy S8, which will hopefully enhance its smartphone business. Huawei, which has been growing healthily and is now the third largest smartphone player, had no phones in the top 10 most-shipped.