Apple Updates MacBook Pro with Faster Performance and New Features for Pros

Apple® today updated MacBook Pro® with faster performance and new pro
features, making it the most advanced Mac® notebook ever. The new
MacBook Pro models with Touch Bar™ feature 8th-generation Intel Core
processors, with 6-core on the 15-inch model for up to 70 percent faster
performance and quad-core on the 13-inch model for up to two times
faster performance — ideal for manipulating large data sets, performing
complex simulations, creating multi-track audio projects or doing
advanced image processing or film editing.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180712005184/en/

The new 13-inch and 15-inch MacBook Pro models with Touch Bar deliver more power to pro users. (Photo: Business Wire)

Already the most popular notebook for developers around the world, the
new MacBook Pro can compile code faster and run multiple virtual
machines and test environments easier than before. Additional updates
include support for up to 32GB of memory, a True Tone® display and an
improved third-generation keyboard for quieter typing. And with its
powerful Radeon Pro graphics, large Force Touch trackpad, revolutionary
Touch Bar and Touch ID®, dynamic stereo speakers, quiet Apple-designed
cooling system and Thunderbolt 3 for data transfer, charging and
connecting up to two 5K displays or four external GPUs, it’s the
ultimate pro notebook.

“The latest generation MacBook Pro is the fastest and most powerful
notebook we’ve ever made,” said Philip Schiller, Apple’s senior vice
president of Worldwide Marketing. “Now with 8th-generation 6-core
processors, up to 32GB of system memory, up to 4TB of super fast SSD
storage, new True Tone technology in its Retina display and Touch Bar,
the Apple T2 chip for enhanced security and a third-generation quieter
keyboard packed into its thin and light aluminum design with all-day
battery life, it’s the best notebook for pro users.”

Faster, More Powerful Pro Notebook Computing

The new MacBook Pro is now faster and more powerful, with 8th-generation
6-core Intel Core processors on the 15-inch MacBook Pro for up to 70
percent faster performance and 8th-generation quad-core Intel Core
processors on the 13-inch model for performance that’s up to twice as
fast.1 With the option to add up to 32GB of memory on the
15-inch MacBook Pro, users can run more apps simultaneously or load
larger files into memory. And with up to a 2TB SSD on the 13-inch model
and up to a 4TB SSD on the 15-inch, MacBook Pro gives customers the
flexibility to work with large asset libraries and projects wherever
they go.

Retina Display with True Tone Delivers Ultimate Viewing Experience

With 500 nits of brightness and support for the P3 wide color gamut, the
Retina® display on MacBook Pro is the best Mac notebook display ever.
Now with True Tone technology, the display and Touch Bar deliver a more
natural viewing experience for design and editing workflows, as well as
everyday tasks like browsing the web and writing email.

Apple T2 Chip Delivers Enhanced Security and “Hey Siri” on Mac

Also new to MacBook Pro is the Apple T2 chip, first introduced in iMac
Pro®. With the Apple T2 chip, MacBook Pro now delivers enhanced system
security with support for secure boot and on-the-fly encrypted storage,
and also brings “Hey Siri” to the Mac for the first time.

15-Inch MacBook Pro Highlights:

– 6-core Intel Core i7 and Core i9 processors up to 2.9 GHz with Turbo
Boost up to 4.8 GHz

– Up to 32GB of DDR4 memory

– Powerful Radeon Pro discrete graphics with 4GB of video memory in
every configuration

– Up to 4TB of SSD storage2

– True Tone display technology

– Apple T2 chip

– Touch Bar and Touch ID

13-Inch MacBook Pro Highlights:

– Quad-core Intel Core i5 and i7 processors up to 2.7 GHz with Turbo
Boost up to 4.5 GHz and double the eDRAM

– Intel Iris Plus integrated graphics 655 with 128MB of eDRAM

– Up to 2TB of SSD storage2

– True Tone display technology

– Apple T2 chip

– Touch Bar and Touch ID

Back to School with MacBook Pro

The new MacBook Pro is also part of Apple’s Back to School promotion
starting today and available to college students, their parents, faculty
and staff through the Apple Education Store. The promotion includes a
pair of qualifying Beats® headphones with the purchase of any eligible
Mac or iPad Pro® for college, as well as education pricing on Mac, iPad
Pro, AppleCare®, select accessories and more.

New Leather Sleeves for MacBook Pro

First introduced with MacBook®, Apple leather sleeves are now available
for the 13-inch and 15-inch MacBook Pro in Saddle Brown, Midnight Blue
and, for the first time, Black. Designed with high-quality leather and a
soft microfiber lining for extra protection, the sleeves are a perfect
complement to MacBook Pro for users on the go.

macOS Mojave Coming this Fall

This fall, MacBook Pro can be updated with macOS® Mojave, the latest
version of the world’s most advanced desktop operating system, with new
features inspired by pros but designed for everyone. In macOS Mojave, a
new Dark Mode transforms the desktop with a dramatic new look that puts
the focus on user content. The new Stacks feature organizes messy
desktops by automatically stacking files into neat groups. Familiar iOS
apps, including News, Stocks, Voice Memos and Home, are now available on
the Mac for the first time. FaceTime® now adds support for group
calling, and the Mac App Store® gets a full redesign featuring rich
editorial content and the addition of apps from top developers,
including Microsoft and Adobe.

Pricing & Availability

Starting at $1,799 and $2,399 respectively, the updated 13-inch MacBook
Pro models with Touch Bar and 15-inch MacBook Pro models with Touch Bar
are available today through Apple.com and in select Apple retail stores
and Apple Authorized Resellers later this week. Additional technical
specifications, configure-to-order options and accessories are available
online at www.apple.com/mac.

1Comparison made with previous generation MacBook Pro with
Touch Bar.

21TB = 1 trillion bytes; actual formatted capacity less.

Apple revolutionized personal technology with the introduction of the
Macintosh in 1984. Today, Apple leads the world in innovation with
iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software
platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences
across all Apple devices and empower people with breakthrough services
including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more
than 100,000 employees are dedicated to making the best products on
earth, and to leaving the world better than we found it.

NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom),
or call Apple’s Media Helpline at (408) 974-2042.

© 2018 Apple Inc. All rights reserved. Apple, the Apple logo, MacBook
Pro, Mac, Touch Bar, True Tone, Touch ID, Retina, iMac Pro, iPad Pro,
AppleCare, MacBook, macOS, FaceTime and App Store are trademarks of
Apple Inc. Beats is a trademark of Beats Electronics, LLC., registered
in the U.S. and other countries. Other company and product names may be
trademarks of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20180712005184/en/

Leave a Comment