AppLovin Launches Lion Studios to Fuel Growth of Mobile Development Ecosystem

AppLovin,
a comprehensive platform where app developers can connect with their
consumers and get discovered, today announced the launch of Lion
Studios, a media division of AppLovin that works with mobile developers
to publish and promote their apps. To celebrate the launch, AppLovin
also announced a contest in which the company will award $300K in prizes
for the four best mobile gaming apps submitted.

Lion Studios furthers AppLovin’s mission by fueling growth of the
independent app developer ecosystem. The new division of AppLovin is led
by Rafael Vivas, President of Lion Studios, and Kyler Murlas, Head of
Operations for Lion Studios, and provides resources to developers around
the world by empowering them to publish their apps and helping those
apps get discovered via cost-effective user acquisition.

Since its pre-launch phase starting in only March 2018, Lion Studios has
already driven hundreds of millions app downloads and helped drive four
#1 overall free apps in the App Store, 13 that ranked in the top 10
overall, and 16 that ranked in the top 20. Some of these titles include
smash hit puzzle games Love Balls and Weave the Line,
hyper-casual game Draw In, and money-clicker game Cash, Inc.
(recent recipient of Google’s Android
Excellence Award 2018).

“AppLovin is a growth engine for all app developers, and that approach
inherently fuels the mobile development ecosystem,” said Rafael Vivas,
President of Lion Studios. “Lion Studios is an extension of this, and it
goes one step further by helping developers publish and promote their
apps, empowering great talent to have access to many of the same
resources as larger companies.”

“In less than three months, our app has been downloaded over 100 million
times and shot to the top of the iOS charts in 63 countries,” said Ling
Yun from SuperTapX, developer of the title Love Balls. “Designing
and publishing a viral app is what developers like us dream about and
work sleepless nights for, and through Lion Studios, AppLovin has given
us the tools we needed to turn that dream into reality.”

To celebrate the launch of Lion Studios and to further promote the
growth of independent game developers, AppLovin’s contest, which
launches today and runs through August 13, will allow independent
developers to submit games that have been published on the App Store or
Google Play. AppLovin will award $300,000 in prizes to the four winning
games. More details about the Ultimate Game Changers contest can
be found at lionstudios.cc/contest.

About Lion Studios

Lion Studios is a dynamic studio that delivers captivating mobile app
experiences to millions of players around the world. Founded in 2018,
Lion Studios has already helped drive four #1 overall free apps in the
App Store and over ten which ranked in the top 10 overall. These titles
include smash hit puzzle games Love Balls and Weave the Line,
hyper-casual game Draw In, and money-clicker game Cash, Inc.
Headquartered in San Francisco, California, Lion Studios is focused on
helping app developers build profitable app businesses, offering the
industry experience and creative services teams they need to reach their
goals faster.

About AppLovin

AppLovin offers a comprehensive platform where app developers of all
sizes can connect with their ideal consumers and get discovered. Founded
in 2012, the company is focused on helping both indie and established
developers grow with the expertise and insights they need to finance,
market, and expand their businesses—all in one place. App developers
view AppLovin as a trusted partner, the rare company that understands
what it takes to succeed in the mobile app ecosystem and has the ability
to help them reach their goals. Learn more at www.applovin.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20180712005151/en/

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