Arlo Technologies, Inc. (NYSE: ARLO) and Calix, Inc. (NYSE: CALX) have reported expansion of their partnership where integration of Arlo’s cameras into Calix Revenue EDGE. The existing partnership will expand to include emergency response, unlimited plans and availability in Canada. The service will add monitored security to protect the entire home and small business. “With this announcement, Calix has once again listened to our feedback on what we need for our business and delivered a comprehensive, managed security solution that will accomplish our two goals—members satisfaction and simplicity,” said Gary Johnson chief executive officer and general manager at Minnesota-based Paul Bunyan Communications. “As a cooperative, our members trust that we will constantly focus on improving their lives. In the past we have attempted to build our own bespoke security solution by integrating best-in-breed technologies. That proved to be difficult and expensive to launch and maintain. By providing Paul Bunyan with a Revenue EDGE solution that is pre-integrated for our field technician, support, marketing, and operational teams while ensuring that our brand is the only brand in the mobile app, Calix will give us what we need to provide our members access to a home and small business security solution that they can trust.”
Colorado-based Jade Communications is already seeing fast, superior results by adding Arlo Secure to their managed Wi-Fi packages. In only two months since launching their Jade security service, they upsold three percent of their targeted subscriber base to the premium service and doubled their ARPU.
“The Revenue EDGE platform has enabled a marketplace that is filled with exciting subscriber solutions. This will enable BSPs of all sizes to take the simplest path to launching new services at a pace that puts them way ahead of the consumer giants and big lethargic BSPs who decide to build services themselves,” said Michael Weening, president and chief operating officer of Calix. “At my house I do not have an innovative Calix-partnered BSP offering me broadband services. For the last eight years, I have paid $50 a month for an antiquated security system. Whenever I look at the ugly tablet that provides the service or their mediocre mobile app, I think about moving to a consumer giant. But I always stop, as I do not want to go through the installation process and worry about who I will call if there is an issue—simplicity and reliability are most important to me. This is the opportunity for the BSP. Offering the world-leading and gorgeous Arlo Secure solution that is pre-integrated by Calix across the BSPs field services, back office, support, and marketing teams, will elevate their brand, expand their trusted relationship with their subscribers and crush their competition. My experience leads me to conclude that once the BSP has security in the subscribers’ home or small businesses, they will be reluctant to remove it. If it is a Calix-based BSP that has their branded CommandIQ mobile app deployed, is constantly updating the service and expanding their offerings through the Revenue EDGE marketplace, I am convinced that it is never coming out when they keep ahead of the competition.”