Athliance, Leading NCAA NIL Compliance & Protection Software, Launches PlayItSafe Brand Consulting Service | Financial Buzz

Athliance, Leading NCAA NIL Compliance & Protection Software, Launches PlayItSafe Brand Consulting Service

Athliance, a premier Sports Management and NCAA Software company launches, ‘PlayItSafe,’ a Name Image Likeness (NIL) compliance consulting service to assist brands, group media buying agencies, and social media marketers in navigating the complex federal, state, and university/college regulations in this burgeoning arena. Developed with the help of administrators and compliance officers from over 50 universities, Athliance’s ‘PlayItSafe’ helps buyers purchase advertising/endorsement campaigns at scale while adhering to compliance standards to protect students, schools, and brands.

“Despite a lack of clear guidelines and protections for NIL deals, the market is ripe with opportunities for agencies and media buyers looking to find new ways of reaching their target audiences,” says Peter Schoenthal, attorney & CEO of Athliance. “We’ve been successfully guiding athletes, universities, compliance officers and NCAA officials while developing and rolling out our Athliance disclosure management & education platform. Although this is a new field, adhering to compliance standards and keeping protections top of mind is imperative. Now ‘PlayItSafe’ helps brands and media buyers follow the rules, avoid pitfalls, and confidently, securely, and legally promote their products and services.”

The ‘PlayItSafe’ process will assess a deal’s liability on a federal, state, league, and institutional level by providing a clear framework for state specific disclosure details and requirements, provide guidance on contracts, and disclose details of the deal to applicable universities. It also provides final audit documentation to close out the deal.

“PlayItSafe” will be available to the public on October 1st.

For more information, please reach out to the Athliance group licensing department at

About Athliance

Athliance’s proprietary NIL education and opportunity management software empowers compliance departments to operate more efficiently in the new world of college athletics. Their tools and resources allow universities to maintain current staff levels by automating the communication and workflow of every single opportunity presented to student-athletes, start-to-finish. Their solution mitigates NIL risks and protects scholarships, sponsorships, and post-season appearances. Furthermore, their real-time reporting provides valuable data and insights for marketing and recruiting purposes.

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