BETHLEHEM, Pa., July 10, 2018 (GLOBE NEWSWIRE) — B. Braun Medical Inc., which offers ostomy, urinary, and wound care products, has engaged Legacy Health Strategies, LLC* to help increase awareness of myosto. myosto is a resource for people living with ostomies, their caregivers, and healthcare professionals. myosto is owned and sponsored by B. Braun Medical Inc.
Legacy Health Strategies’ co-founder and Chief Patient Officer, former National Football League (NFL) player Rolf Benirschke,* is involved in this engagement.
Benirschke, who is an ostomate, was a place-kicker for the San Diego Chargers from 1977 to 1986. During his second season with the team, he was diagnosed with ulcerative colitis, an intestinal illness that required major surgery and nearly cost him his life. He persevered through recovery, adjusted to life as an ostomate, and returned to the NFL to complete a successful career. Before retiring, he received numerous honors including The Walter Payton NFL Man of the Year and NFL Comeback Player of the Year.
Benirschke’s illness inspired him to become a patient advocate for ostomates. “Rolf is a well-respected and passionate voice for people living with ostomies. B. Braun is pleased to have Legacy Health Strategies and Rolf, as its co-founder and Chief Patient Officer, helping to raise awareness of myosto,” said Jeff Straton, Vice President of OPM Chronic Care and New Business Development at B. Braun.
“From his experience living with an ostomy, Rolf saw a need to support those on a similar journey. He helps B. Braun increase awareness of myosto through presentations where he shares his personal experience and the lessons he’s learned.”
Additionally, the myosto website, myosto-mylife.com, is designed to help individuals navigate ostomy care. The website includes daily living tips as well as patient stories on lifestyle and product experiences. Requests for product samples are also available through the website.
The myosto phone lines, operated by Legacy Health Strategies, are managed by dedicated coordinators trained to answer questions and provide product information. People living with an ostomy or caregivers can call 1-833-387-6744 and healthcare professionals can call 1-877-209-9626 from 10:30 a.m. to 7 p.m. Eastern Time, Monday through Friday.
*Legacy Health Strategies is a third party service provider contracted by B. Braun Medical Inc. Rolf Benirschke has an ownership interest in Legacy Health Strategies. myosto™ is a trademark of B. Braun Medical Inc.
About B. Braun
B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include ostomy and wound care, dialysis, nutrition, pharmacy admixture and compounding. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap® and CAPS®.
Globally, the B. Braun Group of Companies employs more than 61,000 employees in more than 64 countries. Guided by its Sharing Expertise® philosophy, B. Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs. To learn more about B. Braun Medical, visit www.BBraunUSA.com.
|B. Braun Medical Inc.|