Bed Bath & Beyond Appoints Key Executives for $3 Billion Digital Business

Bed Bath & Beyond Appoints Key Executives for $3 Billion Digital Business

Bed Bath & Beyond (NASDAQ: BBBY) announced Monday that it has made two crucial hires for its USD3 Billion e-commerce division. Jill Pavlovich, former head of exclusive brands and merchandising for Wayfair, was named Senior Vice President. Meanwhile, Jake Griffith, previous general manager for sports and fitness at Walmart, has been named Vice President and Chief Digital Officer.

Shares were up 2.5% during premarket trading. 

Both executives are set to commence next week and will be reporting to Rafeh Masood, the company’s chief digital officer. 

Rafeh Masood said, “Jill and Jake bring deep merchandising, brand and digital retail experience to help accelerate our plans, innovate for our customers, and drive continued growth in sales and gross margin for our business.”

Pavlovich will be in charge of continuously improving the digital shopping experience, one of the main points in the company’s omni-always growth strategy. She will direct the digital merchandising and operations in order to enhance the customer experience.

“I am delighted to join Bed Bath & Beyond at such a pivotal time in its transformation. I look forward to helping develop the digital merchandising experience for the Company’s exciting array of Owned Brands, while enhancing the omni-always experience to better serve customers and create a more meaningful experience when they shop with the brand,” Jill Pavlovich said.

Griffith will be leading the development of new digital capabilities for Bed Bath & Beyond, with the goal of achieving a seamless encounter for the customer. He will oversee the phases of the product life cycle and ensure a smooth process from discovery to post-purchase.

“Bed Bath & Beyond is one of the true icons in the retail sector, and I’m excited to support the digital innovation that has shaped its transformational omni-always growth. I look forward to helping Bed Bath & Beyond’s customers unlock the potential in every room, especially at a time when home has never been more important in our lives, while helping the Company deliver continued and sustainable growth.” Mr. Griffith said.

The company’s shares have risen 65% in the past year and it has a market cap of USD3.55 Billion.

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