Amazon.com, Inc. (NASDAQ: AMZN) announced that Best Western Hotels & Resorts is picked Amazon Web Services(AWS) for their infrastructure. The resorts company plans to use AWS to automate processes and quickly develop new and more personalized experiences for travelers visiting its more than 4,700 properties around the world. Best Western Hotels & Resorts will migrate all of its business-critical applications to AWS including its hotel reservation system, customer reward platform, and global contact centers, with plans to complete the migration of these applications from its existing data centers by the end of 2020.
“In recent years we have embarked on a digital transformation that is designed to delight our guests, develop agile ways of working, and create new value for guests,hotel owners, and employees,” said Greg Adams, Senior Vice President and ChiefDigital Officer for Best Western Hotels & Resorts. “With its unmatched portfolio of services, AWS is a natural fit for Best Western Hotels &Resorts’ move to the cloud, as we focus on improving processes, driving better business results for our member-owners, and delivering even greater value to travelers around the world.”
Best WesternHotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel GroupSM global network. With 17 brands and approximately 4,700 hotels in over 100 countries and territories worldwide. The hotel brandis planning to use Amazon Connect, a cloud-based contact center service, to better serve customers around the globe who need booking support, along withAWS machine learning services, such as Amazon Transcribe and Amazon Comprehend,to convert speech to text and uncover insights to deliver more personalized customer experiences for guests.
“Going all-inon AWS will accelerate their digital transformation, delivering scalability,agility, and the ability to innovate more quickly than ever before. We are thrilled to enable Best Western Hotels & Resorts on the next phase in their journey of providing new and quality services to guests around the world,” saidMike Clayville, Vice President, Worldwide Commercial Sales at AWS about the hotels and resorts company.