BigCommerce Appoints Lisa Pearson as Chief Marketing Officer

BigCommerce, the leading
ecommerce platform for fast-growing and established brands, today
announced that Lisa Pearson has joined the company as chief marketing
officer. With 20+ years of leadership experience, over a decade of which
has been spent scaling SaaS companies, Pearson will lead BigCommerce’s
global marketing organization, overseeing all aspects of brand and
communications, product marketing, demand generation, customer
acquisition and partner marketing.

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Lisa Pearson, Chief Marketing Officer at BigCommerce (Photo: Business Wire)

“Lisa’s combination of CEO-level experience, deep ecommerce domain
expertise and impeccable track record leading world-class marketing
organizations made her uniquely qualified for this position,” said Brent
Bellm, CEO for BigCommerce. “Her unrelenting, customer-first mentality
directly reflects our values as a company, and I have the utmost
confidence that Lisa’s approach to marketing will benefit our business,
customers, employees and partners.”

Pearson joins BigCommerce from data management platform Umbel, where she
served as CEO. Prior to Umbel, Pearson was the CMO for Bazaarvoice, and
was a key member of the team that took the company public in 2012.
Previously, she has also held senior leadership roles at Devries Global
and HAVAS (previously Euro RSCG). Pearson is passionate about supporting
entrepreneurs and serves as a mentor at Austin’s Capital Factory, an
event co-chair for the Entrepreneurs Foundation and is a long standing
participant in the Dream Come True Foundation’s mentorship program. She
is also a frequent speaker on diversity and inclusion and how diverse
teams outperform homogeneous ones.

“Although consumers have increasingly turned to the internet to shop,
ecommerce still only represents 13% of total retail sales globally.
Clearly, the potential impact of ecommerce is just getting started, and
there is no doubt in my mind that BigCommerce is poised to lead that
market shift,” said Pearson. “The company’s partner-driven,
customer-first approach makes it a standout amongst ecommerce platform
providers, and I look forward to working with the rest of the team to
drive unprecedented online adoption.”

Pearson’s appointment comes following a series of recent company
milestones. Most recently, BigCommerce announced the opening of its
first European office in London, following a $64 million round of growth
funding led by Goldman Sachs. In addition, last month the company
announced BigCommerce for WordPress, an industry-first which pairs the
content-rich capabilities of the world’s most used CMS with robust
ecommerce functionality powered by BigCommerce.

About BigCommerce

BigCommerce is the world’s largest cloud ecommerce platform for
established and rapidly growing businesses. Combining enterprise
functionality, an open architecture and app ecosystems, and
market-leading performance, BigCommerce enables businesses to grow
online sales with 80% less cost, time and complexity than on-premise
software. BigCommerce powers B2B and B2C ecommerce for more than 60,000
brands, 2,000+ mid-market businesses, 30 Fortune 1000 companies and
industry-leading brands, including Assurant, Ben & Jerry’s, Paul
Mitchell, Skullcandy, Sony and Toyota. For more information, visit

BigCommerce® is a registered trademark of BigCommerce Pty. Ltd.
Third-party trademarks and service marks are the property of their
respective owners.

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