Blue Apron Releases Animal Welfare Standards and Future Sourcing Commitments | Financial Buzz

Blue Apron Releases Animal Welfare Standards and Future Sourcing Commitments

Blue Apron (NYSE:APRN) today publicly shared the results of its efforts
to date to improve the welfare of animals raised throughout its supply
chain and announced a set of additional goals to drive further progress
in its animal welfare work.

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Blue Apron’s animal welfare standards were recognized yesterday at the
2018 Good Farm Animal Welfare Awards hosted by Compassion in World
Farming, an international farm animal welfare organization and leading
expert in farm animal welfare. At the organization’s annual awards
ceremony in Paris, Blue Apron became one of the first U.S. companies
awarded the prestigious Good Chicken Award, in recognition of the
company’s commitment to using higher welfare chicken in its supply chain.

“We believe that a critical component of any successful food company is
the responsibility––to our customers, suppliers, and the industry at
large––to ensure the health and well-being of animals raised throughout
our supply chain,” said Tim Smith, Senior Vice President and General
Manager of Consumer Products at Blue Apron. “We are honored to receive
Compassion in World Farming’s Good Chicken Award in recognition of the
accomplishments we have made in our broiler chicken supply, and are
proud to share our comprehensive animal welfare standards and future
sourcing commitments with the public.”

Compassion in World Farming supports Blue Apron in its animal welfare
work and will continue to work alongside the company as it drives
further improvements. “Compassion in World Farming is proud to be
working with Blue Apron to drive meaningful, positive change in the
welfare of farmed animals,” said Leah Garces, Executive Director of
Compassion in World Farming. “Blue Apron’s pledge demonstrates its
genuine commitment to improving the lives of animals raised throughout
its supply chain, most notably broiler chickens, and to report openly on
its progress.”

The following is an outline of Blue Apron’s current progress across its
supply chain to date for laying hens (eggs), pigs (pork), cattle (beef),
and poultry (broiler chickens), as well as its policy on the use of
antibiotics and growth promoters:

Laying Hens (Eggs) 100% of Blue Apron’s fresh eggs come
from pasture-raised laying hens. By comparison, less than 1% of the eggs
sold in the U.S. today are pasture-raised.*

Pigs (Pork) 100% of Blue Apron’s pork comes from pigs
raised in group sow housing systems or in systems that do not use
gestation crates. It is estimated that less than a quarter of sows
raised in the U.S. today are raised in group housing systems or in
systems that don’t make use of gestation crates.**

Cattle (Beef) 40% of Blue Apron’s beef comes from grass-fed
cattle that were raised entirely on pasture. By comparison, less than 6%
of the beef sold in the U.S. today is grass-fed and pasture-raised.*

Poultry (Broiler Chickens) Over 10% of Blue Apron’s broiler
chicken supply is pasture-raised*** by a Global Animal Partnership (GAP)
Step 4-certified producer utilizing higher welfare breeds. Blue Apron’s
remaining broiler chicken supply is raised in enhanced welfare indoor
systems with 100% vegetarian feed and without the use of antibiotics
ever. Today, less than 1% of chicken sold in the U.S. is
pasture-raised,* and an even smaller percentage is both pasture-raised
and GAP Step 4-certified.

Antibiotics None of the animals in Blue Apron’s supply
chain are ever given subtherapeutic antibiotics. Additionally, Blue
Apron requires that all of its meat, poultry and egg suppliers promptly
treat animals in the event that they become sick and their welfare
requires it.

Growth Promoters None of the animals in Blue Apron’s supply
chain are ever given growth promoters, such as added hormones****,
subtherapeutic antibiotics, or beta-agonists.

“We are proud of how far we have come in our efforts to implement
positive change within the food system,” said Smith. “The ethical and
humane treatment of animals raised for food has been a top priority of
Blue Apron and we are encouraged by our achievements to date across our
supply chain.”

In addition to maintaining its current progress, Blue Apron has pledged
to work with its suppliers to further improve the welfare of animals
raised throughout its supply chain. Below are some of the goals that
Blue Apron has set as part of its policy and intends to achieve in the
coming years.

Pigs (Pork) 100% of Blue Apron’s pork supply today comes
from pigs raised in group sow housing systems or in systems that do not
use gestation crates. By the end of 2019, Blue Apron is committed to
ensuring that 100% of Blue Apron’s pork supply will be Certified Humane
or GAP Step 1-certified.

Cattle (Beef) As mentioned above, 40% of Blue Apron’s beef
supply today comes from grass-fed cattle that were raised entirely on
pasture. By the end of 2019, Blue Apron is committed to ensuring that
50% or more of its beef supply comes from grass-fed cattle raised
entirely on pasture.

Poultry (Broiler Chickens) Blue Apron is working toward
100% of its broiler chicken supply meeting the following standards by
the end of 2023:

Currently, more than 10% of Blue Apron’s broiler chicken supply today
meets or exceeds these standards, with the exception of the controlled
atmosphere processing system requirement.

All Meat and Poultry In addition, by the end of 2019, Blue
Apron is committed to ensuring that 100% of Blue Apron’s beef, pork and
broiler chicken supply will come from sources that meet GAP Step 1,
Certified Humane, or higher standards.

To view the Blue Apron Animal Welfare Policy in its entirety, see here: https://blog.blueapron.com/blue-aprons-animal-welfare-policy/.

* Based on Nielsen sales data for time period from 6/2/2017 to 6/2/2018**
Estimate according to The National Pork Producers Council (NPPC)***
Blue Apron defines pasture-raised for broiler chickens as animals raised
with access to pasture during the day, provided such access does not
negatively impact their welfare, such as in the event of extreme weather
conditions.**** Federal law prohibits the use of added hormones in
poultry and pork.

About Blue Apron

Blue Apron’s mission is to make incredible home cooking accessible to
everyone. Launched in 2012, Blue Apron is reimagining the way that food
is produced, distributed, and consumed, and as a result, building a
better food system that benefits consumers, food producers, and the
planet. The company has developed an integrated ecosystem that enables
the company to work in a direct, coordinated manner with farmers and
artisans to deliver high-quality products to customers nationwide at
compelling values.

Forward-Looking Statements

This press release includes statements concerning Blue Apron Holdings,
Inc. and its future expectations, plans and prospects that constitute
“forward-looking statements” within the meaning of the Private
Securities Litigation Reform Act of 1995. For this purpose, any
statements contained herein that are not statements of historical fact
may be deemed to be forward-looking statements. In some cases, you can
identify forward-looking statements by terms such as “may,” “should,”
“expects,” “plans,” “anticipates,” “could,” “intends,” “target,”
“projects,” “contemplates,” “believes,” “estimates,” “predicts,”
“potential,” or “continue,” or the negative of these terms or other
similar expressions. Blue Apron has based these forward looking
statements largely on its current expectations and projections about
future events and trends that it believes may affect its business,
financial condition and results of operations. These forward-looking
statements speak only as of the date of this press release and are
subject to a number of risks, uncertainties and assumptions including,
without limitation, risks related to its announced management and
organizational changes, the continued service and availability of key
personnel, its ability to expand its product assortments by offering
additional products for additional consumer segments, the Company’s
anticipated growth strategies, anticipated trends and challenges in its
business, and its expectations regarding, and the stability of, its
supply chain, and the risks more fully described in the Company’s
Quarterly Report on Form 10-Q for the quarter ended March 31, 2018 filed
with the U.S. Securities and Exchange Commission (the “SEC”) on May 5,
2018 and other filings that Blue Apron may make with the SEC in the
future. Blue Apron assumes no obligation to update any forward looking
statements contained in this press release as a result of new
information, future events or otherwise.

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