FansUnite Entertainment Inc. (OTCQX: FUNFF) (CSE: FANS) (“FansUnite” or the “Company”), is pleased to announce that the Company’s American Affiliate division (“AmAff”) is now authorized in the State of New York to provide customer acquisition services for licensed sports betting operators in the state.
The N.Y.S Gaming Commission announced on January 6, 2022 that four licensed Mobile Sports Wagering Operators – Caesars Sportsbook, DraftKings, FanDuel, and Rush Street Interactive – have satisfied all statutory and regulatory requirements necessary to accept and process mobile sports wagering and commenced operations starting Saturday, January 8, 20221. Having secured the necessary regulatory approvals, American Affiliate will now bring its team and brands into New York to help drive new depositing customers to its sportsbook partners.
“American Affiliate is uniquely well-positioned to help our sportsbook partners achieve their primary goal: securing market share in the largest online sports betting market in the U.S.,” said Chris Grove, Chief Executive Officer of American Affiliate. “We look forward to realizing the growth potential from bringing our market-leading range of digital and retail activation assets to New York.”
Betting Hero will kick off AmAff’s retail efforts with live activation for sportsbook partners at Madison Square Garden for Wednesday night’s (January 12, 2022) Knicks/Mavericks game.
“We have been preparing for the launch of New York since early 2021, laying the vital groundwork to ensure we successfully build on our position as the #1 live activation company in the industry nationwide,” said Jai Maw, President of the Betting Hero brand. “With the support of many of our key partners, we will be helping New Yorkers enjoy their experience betting on mobile on day one just as we have in every legal state since 2018.”
AmAff will also be turning on its marquee digital brands, including Props.com, Wagers.com, and BetPrep.com, with the goal of engaging and capturing a share of the millions of existing and potential sports bettors in New York State.
According to projections from Eilers & Krejcik Gaming, New York is poised to become the largest active market for online sports betting in the United States, generating over a billion dollars in annual revenue at maturity.
About FansUnite Entertainment Inc.
FansUnite is a global sports and entertainment company, focusing on technology related to regulated and lawful online gaming and other related products. FansUnite has produced a one-of-a-kind complete iGaming platform, with a sports and esports focus geared for the next generation of online bettors and casino players. The platform includes products for pre-match betting, in-play betting, daily fantasy, content and a certified RNG to produce casino style chance games. The platform operates multiple B2C brands and B2B software for the online gambling industry. FansUnite also looks to acquire technology platforms and assets with high growth potential in new or developing markets. The Company also provides technological solutions and services in the global gaming and entertainment industries. Its technology includes fixed/parimutuel odds, in-stream betting, live betting, casino-style games, cryptocurrency wallet and news content.
About American Affiliate Inc.
American Affiliate is a U.S. pure play affiliate company focused on generating new depositing customers for online sportsbooks, casinos, daily fantasy and poker platforms. American Affiliate is the only true omni-channel affiliate, covering both retail and digital activation across the legal U.S. states. American Affiliate owns and operates numerous brands, including Betting Hero, BetPrep, Props and Wagers and is operated by a group of industry experts with decades of experience in the U.S. and global gaming market.