Weekend Unlimited Inc. (CSE: POT) (OTC: WKULF) announces that its Canna Candy brand has signed an exclusive distribution deal with Infinity One LLC., to introduce its product beyond California, into the US Northeast, Midwest and Southeast regions.
“This is an exciting step for Canna Candys and Weekend. It represents the first of many deals to expand into new markets with our products,” said Mr. Paul Chu, Weekend President and CEO. “The first order is for Canna Candys, 5 mg 99.6% Hemp Oil extract (0% THC) mixed fruit gummies in gummy packs containing 20 servings,” added Mr. Chu.
The agreement with Infinity One LLC to distribute Canna Candys products will begin with a rollout of 1 million gummies per month, with additional SKUs to follow beyond candies and gummies. The initial month’s purchase order is for US $350,000.
“Infinity One, LLC is proud to become a master dealer for Weekend Unlimited. The first month’s allotment of 1 million pieces of Canna Candys’ fruit gummies will be distributed through our sales channels and distribution network beginning in the Northeast, Midwest and Southeast,” said Mr. Rae Kim, President of Infinity One, LLC.
Following Weekend’s Consumer Packaged Goods strategy, Infinity One LLC, will focus on sales through supermarket chains, pharmacies and convenience stores.
“We have existing relationships with HSN, Target, Bed Bath & Beyond and Amazon in addition to our vast indirect sales channels,” added Mr. Kim. “Most of our chain store accounts range from 200 to 400 retail locations. The plan we have developed with Weekend sees us expanding in the second phase to add edibles and beverage products to our product line as we expand distribution in these regions and add Texas in the coming months,” noted Mr. Kim.
Subsequent orders will depend on the success of the products. The distribution agreement is for one year, with options to renew.