FansUnite Entertainment Inc. (OTCQB: FUNFF) (CSE: FANS) (“FansUnite” or the “Company”) today announced that the Company has entered a licensing agreement with Money Line Sports Inc. (“Money Line”) to launch the online sports betting portal, www.MoneyLineSports.tv before the upcoming professional football season.
Founded in 2019 and launching in 2021, Money Line Sports, is an Ontario-based company that is uniquely positioned within the European markets to provide premium streaming sports content and wagering technology. Under the agreement, Money Line will be an approved white-label partner and operator of FansUnite’s proprietary licensed online gambling solutions. FansUnite will integrate the Money Line proprietary streaming media OTT platform and content into the Company’s sportsbook and casino offerings within legal jurisdictions. By utilizing FansUnite’s gaming applications, Money Line’s media platform will provide an enhanced experience for its users through original live streaming content, premium insights, live odds feeds and proprietary betting tools and data for sports betting.
The Money Line platform will implement a diverse revenue model to include a subscription-based pay-for-view framework for premium sports content, a syndicated television show, a rapidly-growing affiliate marketing business focused on customer acquisition for sports betting in Europe and additional jurisdictions. Cryptocurrencies will be accepted on FansUnite’s wagering system as a payment option alongside fiat, providing loyalty and rewards for conversion from PayPal and fiat currency on the Money Line Network.
“The new digital betting portal will showcase FansUnite’s advanced gaming applications that will be equipped with Money Line’s top-tier streaming media solutions and robust sports content, resulting in a synergy that can capitalize on the betting interests of football fans and bettors,” said Scott Burton, CEO of FansUnite. “Given the rising popularity of online sports betting, we are pleased to be working with the Money Line team on creating the ultimate betting experience for sports enthusiasts through the new joint wagering platform.”
“We are extremely excited to partner with FansUnite and benefit from their proprietary, best-in-class gaming technology platform, digital customer acquisition expertise, and approved operating gaming licenses in multiple jurisdictions,” stated B. Michael Friedman, Founder of Money Line Sports Inc. “Together, we expect to create a one-of-a-kind wagering platform that we expect will raise the bar for the international sports betting market through a truly interactive and engaging sports betting experience. This move will quickly solidify Money Line’s unique value proposition within the gaming sector providing subscription based live streaming sports, wagering in legal jurisdictions and the use of our licensed Blockchain digital currency, “Bettor COIN” and the rewards coin “BOOKIE” ($BOOK) to improve KYC, AML and reduce credit card chargebacks as a soon to be publicly traded company,” added Friedman.
The licensing agreement will significantly increase the speed to market for the multi-functional gaming platform for both parties and create a first-mover advantage for streaming sports content, interactive odds, and sports betting with virtual currency acceptance.
About FansUnite Entertainment Inc.
FansUnite is a global sports and entertainment company, focusing on technology related to regulated and lawful online gaming and other related products. FansUnite has produced a one of a kind complete iGaming platform, with a sports and esports focus geared for the next generation of online bettors and casino players. The platform includes products for pre-match betting, in-play betting, daily fantasy, content and a certified RNG to produce casino style chance games. The platform operates multiple B2C brands and B2B software for the online gambling industry. FansUnite also looks to acquire technology platforms and assets with high growth potential in new or developing markets. The company also provides technological solutions and services in the global gaming and entertainment industries. Its technology includes fixed/parimutuel odds, in-stream betting, live betting, casino-style games, cryptocurrency wallet and news content.