FansUnite Entertainment Inc. (OTCQX: FUNFF) (CSE: FANS) (“FansUnite” or the “Company”) is pleased to announce that the Company’s American Affiliate division (“AmAff”) is now active in the Louisiana sports betting market, providing its market-leading customer acquisition services for licensed online sports betting operators in the state.
Louisiana legalized online sports betting in November 2020, and as of January 28, 2022, the Louisiana Gaming Control Board announced that licensed online operators could start taking wagers. Six sportsbooks – DraftKings, FanDuel, Caesars, BetMGM, BetRivers, and Barstool Sportsbook – have confirmed their plans to immediately launch online sports betting in the state.
“Louisiana represents yet another growth opportunity for American Affiliate,” said Chris Grove, Chief Executive Officer of American Affiliate. “Our mission is simple: educate, entertain, and engage sports bettors, and then refer those bettors to the online sportsbook that’s right for them.”
“With our unique playbook, we will focus only on the North American market with a portfolio of brand-driven, tech-driven, omnichannel assets where we believe our strategy will allow us to drive growth in the dynamic and substantial market for online sports betting in Louisiana,” continued Grove.
American Affiliate’s Betting Hero brand kicked off its first in-person activations in New Orleans’ bars and casinos on January 28th.
“We’re extremely excited to finally introduce Betting Hero to Louisiana,” said Jai Maw, President of Betting Hero. “As of January 28th, our best-in-class live activation teams were in sports bars, casinos, and other venues across the state helping Louisianans enjoy their experience betting on mobile. Across the U.S., we’ve introduced hundreds of thousands of new customers to our sportsbook partners so far, and we plan to continue that market-leading streak in Louisiana.”
AmAff will also be launching its marquee digital brands for activation in Louisiana’s online sports betting market, including BetPrep.com, Props.com, and Wagers.com, with the goal of engaging, educating, and entertaining the millions of existing and potential sports bettors in Louisiana.
About FansUnite Entertainment Inc.
FansUnite is a global sports and entertainment company, focusing on technology related to regulated and lawful online gaming and other related products. FansUnite has produced a one-of-a-kind complete iGaming platform, with a sports and esports focus geared for the next generation of online bettors and casino players. The platform includes products for pre-match betting, in-play betting, daily fantasy, content and a certified RNG to produce casino style chance games. The platform operates multiple B2C brands and B2B software for the online gambling industry. FansUnite also looks to acquire technology platforms and assets with high growth potential in new or developing markets. The Company also provides technological solutions and services in the global gaming and entertainment industries. Its technology includes fixed/parimutuel odds, in-stream betting, live betting, casino-style games, cryptocurrency wallet and news content.
About American Affiliate Inc.
American Affiliate is a North American pure-play affiliate company focused on generating new depositing customers for online sportsbooks, casinos, daily fantasy and poker platforms. American Affiliate is the only true omni-channel affiliate, covering both retail and digital activation across legal U.S. states and Canadian provinces. American Affiliate owns and operates numerous brands, including Betting Hero, BetPrep, Props, and Wagers and is managed by a group of industry experts with decades of experience in the U.S. and global gaming market.