PeerLogix, Inc. (OTC: LOGX), the go-to audience discovery platform for the OTT/streaming TV landscape, today announced a partnership with a major digital media supply-side platform that will allow the SSP to significantly expand its competitiveness in the marketplace and the value it offers to publishers. The new OTT data offering will be powered by PeerLogix but will be offered by the SSP as a white labeled solution.
PeerLogix’s patented technology platform sits directly in the video content stream and compiles non-amplified, deterministic, real-time OTT/streaming viewership data from an audience of over 170 million homes and across more than 50,000 pieces of premium content. The company has been engaged in active data collection for more than 4 years, creating an unparalleled library of historical and real-time data, sortable by title, genre, studio/network and actor/actress tags. This data is then matched to household IP addresses, making it possible to target viewers by their viewing behaviors and preferences across the programmatic landscape.
Supply-side platforms traditionally leverage unique ad creative opportunities, relationships with buy-side resources, custom programmatic infrastructures and other proprietary technology innovations to maximize yield and revenue for their publisher partners. They have also historically developed relationships with external data management platforms (DMPs) to provide publishers the ability to offer their audiences in unique ways to advertisers. This newly announced partnership, however, will allow the forward-leaning SSP to integrate PeerLogix’s cutting edge OTT data directly into its platform, improving its offering and moving it up in the data centric food chain.
“This large-scale integration with a prominent SSP represents a major step in our roadmap for mainstreaming the use of our OTT data and driving new revenue,” explains PeerLogix Founder, William Gorfein. “While we have done significant integrations with data management platforms (DMPs) that ultimately benefit the SSPs that leverage them, this direct partnership with an SSP is a true sign of the industry’s understanding and acceptance of the value of our data to advertisers.”
PeerLogix CEO, Ray Colwell adds, “While the ‘white label’ aspect of this partnership makes it difficult to share the specific details of the integration, we understand the value to our SSP partner in being able to seamlessly integrate our OTT data to increase their sales pipeline. Ultimately, we see this kind of white label offering as the future of our accelerated go-to-market plan and the key to unlocking a new revenue stream.”
PEERLOGIX is the go-to audience discovery platform for those advertisers hoping to make sense of the evolving OTT/streaming TV ecosystem. With a library of over 4 years of streaming video data and powered by a patent pending technology platform that collects and catalogs real-time OTT data – leveraging both licensed and publicly available databases to provide insights into consumer preferences, PEERLOGIX is able to deliver the entire spectrum of ‘cord cutters’ as targeted advertising audiences. www.peerlogix.com