WeedMD Inc. (OTCQX: WDDMF) (TSX-V: WMD), a federally-licensed producer and distributor of medical-grade cannabis, is pleased to announce it has signed a multi-year retail sales distribution agreement with Lifford Cannabis Solutions (“Lifford”), led by long-time cannabis advocate, influencer and media personality Lisa Campbell, to represent WeedMD’s premium cannabis brands and products for the adult-use retail market in British Columbia and Alberta.
“With the onset of legalization, WeedMD’s products are garnering the attention of a discerning and knowledgeable cannabis audience. Lifford has a history of delivering great results in the alcohol beverage category and has developed strong relationships with the provincial distributors as well as key customers,” said Brett Moon, SVP, Sales and Marketing at WeedMD. “Lifford’s strong foundation, coupled with cannabis advocate Lisa Campbell’s expertise and influence will bring WeedMD tremendous value and additional exposure in western Canada’s cannabis markets – ensuring strategic product placement and nation-wide success.”
“Lifford Cannabis Solutions is delighted to be working with WeedMD, a licensed producer widely recognized as a groundbreaking cultivator in Canada. With some of the most unique genetics on the market, we are excited to elevate WeedMD through our four-pillared approach which combines distribution, education, innovation and relationships,” said Lisa Campbell, CEO, Lifford Cannabis Solutions. “We are confident that WeedMD’s top-shelf cannabis – which is sustainably grown by a team that is deeply rooted in the cannabis community – will be well-suited to consumers in the west. It is an honour to collaborate with the WeedMD team as they continue to grow across Canada.”