Weekend Unlimited USA Inc. (CSE: POT) (OTCQB: WKULF) announces that recent acquisition, VBC Brands, under the CHAMP Energy brand, will sponsor “The South by Southwest® (SXSW®) conference & festival,” taking place on March 12-13th in Austin, Texas.
SXSW® dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW® is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW® proves that the most unexpected discoveries happen when diverse topics and people come together.
The highlights of the activation at SXSW® include:
- Champ will be able to sample and place product throughout the entire venue (general admission, VIP, Green Room) as well as behind the bar for bartenders and staff in addition to inclusion in “Swag” bags
- Champ / Weekend will have branding throughout the venue as VIP sponsor. The VIP area will be co-branded with Champ/Weekend, Cannabis Now and HEMP
- Champ will be announced as the official energy drink sponsor for SXSW® across all marketing platforms throughout the event
- Champ’s online store will officially launch on March 12th 2019 this activation will be utilizing Facebook, Instagram, Twitter and YouTube social platforms to spread awareness about its product line
“The SXSW Cannabis Now Activation will give Champ access to some of the largest dispensaries in the country for their Hemp/CBD line of products and beverages,” said Mr. Brad Robb, President, Verve Beverage Company. “This unique event provides an amazing opportunity for both B2B and B2C relationships to be developed for Weekend Unlimited and its portfolio of brands in the USA, with distributors for dispensaries, big box, and local on-premise retail stores in attendance,” added Mr. Robb.
During the two-day Hemp/CBD educational activation, HEMP TODAY attendees will experience panel discussions with professional athletes & leading industry experts, film screenings, live musical performances, interactive experiences, exclusive lounges, giveaways, charging stations, product launches and terpene education.
About Weekend Unlimited Inc.
Weekend Unlimited is capitalizing on its vast industry relationships to establish a lifestyle brand featuring premium products and delivering life’s highest moments. The company aggregates and scales small to medium brands, primarily in the categories of flower, extracts and edibles. Weekend Unlimited brands have best of class operations, distribution and strong revenue trajectories, making them ideal candidates for the deployment of capital and expertise through access to technologies, infrastructure and centralized systems. Learn more at www.weekendunlimited.com