Bridg,
pioneer of customer identification technology for brick-and-mortar
retailers, is excited to announce the Bridg Customer Data Platform (CDP)
is launching this fall. The first-of-its-kind Bridg CDP is designed
specifically for the needs of restaurants and retailers, making guest
data more accessible and actionable than ever before.
For the first time, restaurants and brick-and-mortar businesses will
have the same level of insight available to online retailers. Whereas
POS transaction data is typically underutilized for marketing in
brick-and-mortar businesses compared with online businesses, Bridg CDP
takes valuable POS transaction data, and combines it with loyalty and
ordering data to create robust, individual unified customer profiles.
Profiles are then augmented with social media and other marketable
identities, making it possible for brands to engage previously
unreachable guests.
The all-new platform powers a new B2C CRM, giving marketers a powerful
Segment Builder to create audiences for marketing on nearly any owned or
paid channel plus daily customer lifecycle insights. With both opt-in
and purchase data, Bridg CRM allows marketers to make decisions based on
the most granular and accurate guest data available. The underlying
Bridg CDP also makes data accessible through a variety of APIs, making
it possible to input segments, insights and more directly into
enterprise environments.
“Our research shows that the average brick-and-mortar business today is,
at best, able to identify 15 to 20 percent of their consumers via a
loyalty or other ‘opt-in’ marketing program,” said Amit Jain founder and
CEO of Bridg. “The Bridg Customer Data Platform gives operators access
to an entirely new revenue opportunity – the other 80 percent of their
guests existing in their historical POS data. Given the evolutions
taking place across the restaurant and retail worlds, we believe
precision, data-driven marketing is among the single largest
opportunities for margin growth.”
Sign up for preview access at bridg.com/Preview.
Changing the Game for Brick & Mortar Retailers
Ecommerce businesses such as Amazon have long enjoyed the benefits of
being able to connect guests with their purchases. However,
brick-and-mortar retailers and restaurants have not. Unlike making a
purchase online, connecting a physical, POS-based purchase to guest
identity has not been possible except for through loyalty clubs or other
opt-in programs.
Customer Data Platforms are central locations for consolidating customer
data that significantly reduce the time and resources required to clean,
standardize and integrate data – information which is ultimately made
accessible through a CRM tool. Bridg CDP takes things further by
matching existing guests to Bridg Bureau™, which enhances incomplete
guest profiles with proprietary details, allowing for precision
segmentation and campaign targeting.
“Only the most sophisticated QSRs and retailers have started trying to
solve this multi-billion-dollar puzzle,” said Jain. “Bridg is leveling
the playing field between traditional and online restaurants and
retailers by making this challenge not only solvable, but affordable.”
Brands currently using the Bridg platform today can identify their
guests and, more specifically, which guests are new versus regular,
one-time or lapsed. In its Fall 2018 release, Bridg will debut a new
interface with category-leading CRM functionality that allows for
further guest segmentation, analyses and retargeting. Marketers using
the Bridg platform will also be able to export segments of unified and
augmented data back to their email, SMS, social media, display, mobile,
video advertising and other channels.
The Fall 2018 product release includes:
To learn more visit https://www.bridg.com/
About Bridg Bureau™
Bridg Bureau™ is a proprietary consumer database for restaurants and
brick-and-mortar retailers that enables identification of unknown guests
enriching profiles with offline, real-world identities, demographics,
interests and competitive purchase behavior. Bridg Bureau™
is protected end-to-end by modern-day safeguards unparalleled in today’s
traditional B2C marketing.
In development since 2012, Bridg Bureau now includes statistics,
share-of-wallet intelligence and 100+ other attributes for over 200M
U.S. consumers.
About Bridg
Bridg’s mission is to make customer data accessible and actionable for
restaurants and retailers. Solutions include Bridg CRM, Bridg Customer
Data Platform (CDP) powered by Bridg Bureau, Bridg Email and Bridg
Loyalty powered by recently-acquired Relevant Mobile. Bridg investors
include March
Capital Partners, Morpheus
Ventures, and Visa
(NYSE:V).
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