BusBank Acquires Buster, Combining Tech Expertise with Service Leadership

BusBank,
the group transportation booking platform of choice for professional
sports teams, music festivals, Fortune 500 companies, and event
planners, has acquired Buster,
the tech-savvy startup that makes it easy to book group transportation
online.

BusBank, which allows travelers to book group transportation in three
easy steps, has a presence in 135 metro areas, and has done charters in
all 50 states and every province in Canada. The company’s market share
leadership will be strengthened and accelerated by the addition of
Buster’s state-of-the-art booking and transportation management
technology.

“Everyone from the admin who plans company trips to the association
organizing a major convention knows the pain of booking group
transportation,” said Buster CEO Harald Kruse. “This market is demanding
more technology, and we’re bringing it to them.”

The acquisition will create a simple booking experience similar to what
travelers use for booking plane tickets, rental cars, and other travel
products, whether they’re booking a single party van or a fleet of 100
buses.

Currently, the group transportation industry is a manual, phone-driven,
and time-intensive process. BusBank and Buster are changing that by
providing a simple, online platform for bus charter bookings.

Additionally, the group transportation market in North America is
fragmented. According to a 2017 study by the American Bus Association,
there are over 3,200 bus companies in the U.S. and Canada, yet 94
percent of them operate 25 or fewer motorcoaches.

“This is confusing and overwhelming for human resource teams, event
planners, and everyday people who need to make a simple booking for bus
transportation,” said BusBank General Manager Brandon Dudley. “Our
approach at solving this problem brings simplicity, reliability, and
industry experience to group travel planning.”

BusBank and Buster say their travel and transportation experience sets
them apart. Several BusBank and Buster leaders have experience with
Priceline: Kruse was a director of account management at the company,
and Jeffery Boyd, chairman of the board at Priceline, will be a future
board member of BusBank and Buster. In addition, key members of the
leadership team at Lancer Insurance Company, a leader in transportation
insurance, are invested in BusBank – including David Delaney, Lancer
Financial Group’s CEO and president.

About BusBank

Travelers use BusBank
to book a large group vehicle in three steps: input itinerary, select
bus type, and reserve. The scope of services range from simple one-day
outings to large events such as trade shows, conventions, sporting
events, and large-scale music festivals. Its users include academic
institutions, corporate event planners, athletic organizations,
government agencies, families, and tour operators. It has served every
major league sports team, the last eight presidential campaigns
(Democratic and Republican), and more than half of the Fortune 500
companies. The company is profitable and has over $200 million in
revenue since founding.

About Buster

Buster
is the Internet’s most comprehensive group transportation service for
event planners, corporate travel departments, and consumers. Buster
works with a nationwide network of operator partners to offer coach
buses, limousines, SUVs, Sprinter vans, luxury buses, and yellow school
buses for trips of all lengths and for all itineraries. Buster’s vendor
marketplace allows transportation providers to maintain pricing control.
Vendors input their data, and Buster creates a market price based on all
area vendors’ fees. Vendors receive emails that trips are available in
the marketplace and can accept them according to their availability.

View source version on businesswire.com: https://www.businesswire.com/news/home/20180711005139/en/

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