FinancialBuzz.com’s latest Buzz on the Street Show: Featuring Our Corporate News Recap on “Pasha Brands Unveils its Revolutionary Digital Platform, Craft Labs™, to Help Connect Micro-Cultivators and Analytical Labs.”
Pasha Brands Ltd. (CSE: CRFT) (OTC: CRFTF) (FSE: ZZD), North America’s largest craft cannabis brand house, is pleased to announce the launch of Craft Labs™, a revolutionary digital platform uniquely positioned as the industry’s first complete testing solution, supporting both micro-cultivators and analytical laboratories.
Based in Vancouver, British Columbia, Pasha Brands is a vertically integrated organization that is firmly rooted in BC’s craft cannabis industry, which boasts an international reputation. With proven capabilities in cannabis cultivation, genetic research and development, product, processing, and retail, Pasha is uniquely positioned in the new legal cannabis market through its network of hundreds of craft cannabis suppliers under the Pasha umbrella.
Pasha’s subsidiary, BC Craft Supply Co. Ltd., is developing a craft cannabis campus, which is dedicated to bringing craft quality into the newly legal cannabis market in Canada. BC Craft Supply Co. Ltd. is driven to assist craft growers in obtaining security clearance and licensing to grow as micro-cultivators, specializing in education and compliance to bring growers into the regulated cannabis supply market.
In recent times, more and more celebrities have come out in support of the cannabis industry. Recently, famous Canadian rapper, Drake launched a joint cannabis venture to produce cannabis along with medicinal products and a wide range of clothing apparel. Drake now joins a handful of other celebrities who have also publicly endorsed the use of cannabis. Notably, celebrities such as Snoop Dogg, Wiz Khalifa, Willie Nelson, Jay Z, Martha Stewart, and Rob Gronkowski have all entered into the cannabis marketplace. However, most of the celebrity-backed ventures typically focus on hemp-derived CBD products, even though celebrities such as Snoop Dogg and Wiz Khalifa focus more on highly potent marijuana products. As such, the CBD market is much more attractive in the U.S. because of the passage of the Farm Bill in late 2018. The bill legalized hemp-derived CBD products as long as they contained 0.3% THC or less. Consequently, CBD products began to rapidly emerge throughout retailers across the country. However, industry experts believe that the recreational cannabis market will eventually dwarf the medical sector due to increasing legalization efforts. In particular, U.S. states such as California, Colorado, Nevada, and Washington are expected to contribute billions of dollars collectively to the global market. Moreover, Canada is also rapidly growing and is also projected to become a global revenue driver for the cannabis industry. And according to data compiled by MarketsandMarkets, the global cannabis market was valued at USD 10.3 Billion in 2018. By 2023, the market is expected to reach USD 39.4 Billion while exhibiting a CAGR of 30.7% during the forecast period.
While many celebrities only endorse cannabis, some have gone a step further and launched their own brands that produce cannabis. For instance, Willie Nelson operates his own cannabis company, Willie’s Reserve. The company sells a variety of products such as dried flower, pre-rolled joints, edibles, and cannabis-based oils. Moreover, Willie Nelson grows his own cannabis, known as the Willie Nelson strain. The Willie Nelson plant is a tall and lanky plant and is typically grown within indoor or greenhouse facilities. Indoor facilities can typically yield an average of about 18 ounces of bud per square meter. Normally, the strain takes around 10 to 14 weeks to grow, and in some cases, it may take even longer to harvest. However, within indoor facilities, cultivators can typically adjust environmental settings in order to provide optimal growing conditions for the plants. As such, cultivators can tamper with the lighting, irrigation, and airflow of the facility in order to find the optimal settings. In particular, plants that are generally shorter and denser require more airflow compared to tall and lanky plants so molding doesn’t occur. In the case of the Willie Nelson strain, cultivators have to check the top of the plant to ensure molding doesn’t occur. As a result, the proper and adequate growing environment allows cultivators to grow superior buds and yield a larger harvest. Furthermore, some cultivators have taken on additional initiative to ensure the creation of superior cannabis products. This meticulous process is known as cultivating “craft cannabis,” which is generally what most small cultivators engage in. Craft cultivators that take immense pride in their work and go above and beyond to produce premium-grade cannabis for their consumers. Specifically, craft cultivators normally avoid the use of artificial growth products and automation, unlike large licensed producers, which tend to use artificial products such as pesticides and machinery to automate the growing and harvesting process. However, the major drawback is that strains could have significantly less cannabinoids, leading to a weaker end product. “Nothing evokes passionate debate in the cannabis community like the threat of big business taking over. The arguments against big marijuana fill the internet. The heartfelt plea to preserve small farms is echoed throughout the US, Canada, and Jamaica,” said Michael Camplin, Sales Manager for GGS Structures. “The real reason craft cannabis will never die, is human beings want choice. We all want freedom of choice in our lives. This is the foundation that many of today’s cannabis farmers started on, and this is the essential human spirit.
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