The creators of the game Cards Against Humanity hosted a black Friday donation based campaign where each dollar donated adds several seconds to a “dig clock”, which they pay for a hole to be dug. The Holiday Hole campaign raised $100,573 which was spent on equipment rental and labor costs. The company tweeted on Sunday the “hole got dug,” signifying the end of the event.
The previous year, Cards Against Humanity has a black Friday event where they asked people to donate $5 for “nothing”. This campaign back in 2015 raised $71,000. The company has raised millions of dollars for charities and fundraisers in the past, but in 2015 they decided to keep it all. The list on what employees purchased with the funds can be found here.
“You’re supposed to think it’s funny,” the company said. “You might not get it for a while but some time next year you’ll chuckle quietly to yourself and remember all this business about the hole.”