CBS Television Studios and the National Association for the Advancement of Colored People (NAACP) reached an agreement on a multi-year partnership to develop and produce documentary content for television networks and streaming platforms. George Cheeks, President and CEO of the CBS Entertainment Group and Derrick Johnson, President and CEO of the NAACP made the announcement today.
The two entities will establish a dedicated team to acquire, develop and produce programming. The partnership will focus on producing content to expand diverse voices to tell stories that increase impact and visibility of Black artists.
“An important way to diversify and grow our storytelling is to expand our horizons beyond the traditional studio-producer system,” said Cheeks. “There is no better partner than the NAACP – the preeminent civil rights organization in our country – to help us find, develop and tell these inclusive stories. “At the same time, this is a strategic opportunity for CBS to build upon as well as re-imagine our pipeline for existing and emerging creative talent.”
“In this moment of national awakening, the time has never been better to further tell stories of the African American experience,” said Johnson. “Programming and content have the power to shape perspectives and drive conversations around critical issues. This partnership with CBS allows us to bring compelling and important content to a broad audience.”