ChannelNet Enhances SaaS Platform With Personalization Features to Streamline B2B Marketing, Sales and Service

a leader in digital engagement, has enhanced its software-as-a-service
(SaaS) platform with advanced personalization features that help
companies streamline business-to-business (B2B) marketing, sales and
customer service functions in a secure, real-time online portal.

ChannelNet’s highly-scalable, patented SiteBuilder™
software platform now offers an advanced integrated portal that enables
companies to operate more efficiently and cost effectively. Extensive
customization options enable multiple business divisions to communicate
seamlessly internally as well as externally with vendors, customers and
other third parties, while maintaining brand identity and security. The
open architecture platform integrates easily with a company’s existing
applications, systems and proprietary technology.

“Most B2B portals miss the mark when it comes to optimizing a business
user’s experience,” says Paula
Tompkins, CEO of ChannelNet. “Our new B2B platform addresses the
needs of today’s business professionals who demand instantaneous
information organized around their usage patterns that includes fully
integrated functionality. A typical business-to-business relationship
has multiple stakeholders all with very different needs. ChannelNet’s
technology enables them to transact and manage their relationship within
a dynamic, multichannel marketplace.”

B2B sales companies need to use technology to power and optimize both
digital and human interactions. Companies that add the human touch to
digital sales consistently outperform their peers, according to a May
2018 McKinsey Report, The Secret to Making it in the Digital Sales
World: The Human Touch.

Originally developed for automotive financing companies, ChannelNet’s
enhanced platform is ideal for helping marketing, sales, service and
distribution teams streamline workflows and improve their B2B customers’
overall experience. Its application spans Brokers, Dealers, Agents as
well as Commercial Customers. The platform averages an end-to-end
implementation timeframe of less than 90 days. For more information,

About ChannelNet

ChannelNet is a leader and pioneer in delivering customer acquisition
and retention services via mobile and web-based solutions that work
across channels. Using software-as-a-service (SaaS), its patented
marketing automation platform connects leading automotive, financial
services and home improvement companies with their customers to sell
products and services through brick and mortar, call center, field sales
and digital sales channels. The privately held company, founded more
than 33 years ago, is based in Dearborn, Mich. with an office in the San
Francisco Bay area. More information is available on
or follow us on Twitter @ChannelNet and LinkedIn/Channelnet.

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