Citi and Urbanspace Launch Citi Urbanspace Challenge

Citi and Urbanspace
today announced the launch of the Citi Urbanspace Challenge, a program
designed to connect local chefs to New York City communities and offer
small businesses the chance to win a booth at Urbanspace’s fall 2018
pop-up markets and, for one winner to have a booth at Urbanspace’s
market located at 570 Lexington Ave.

This press release features multimedia. View the full release here:

Urbanspace’s Mad. Sq. Eats (Photo: Business Wire)

“Urbanspace’s ability to transform public spaces into immersive markets
and cultivate culinary communities makes them an ideal partner to help
serve small businesses within this great city,” said Tina Davis,
Managing Director of Global Sponsorships and Marketing, Citi. “We’re
thrilled to launch the Citi Urbanspace Challenge, which will support the
growth of local chefs and raise their profiles in the New York market.”

A call for entries for culinary entrepreneurs to submit a creative,
fast-casual restaurant concept for the Citi Urbanspace Challenge opens
today and runs through July 23 at noon EST. In August, Urbanspace will
announce three finalists, who will then have the opportunity to be in
business at a distinguishable market kiosk at one of Urbanspace’s fall
2018 pop-up markets – Mad.
Sq. Eats, Broadway
Bites and Garment
District. Following the conclusion of the fall 2018 pop-up markets,
the overall winner of the Citi Urbanspace Challenge will be awarded a
fully customized, branded booth in the prime Urbanspace at 570 Lex
location for three months beginning in January 2019, courtesy of Citi.

“The competition gives three rising chefs and entrepreneurs a chance to
raise their profiles as culinary tastemakers,” said Eldon Scott,
President of Urbanspace. “At our core, Urbanspace is all about housing
unique and local small businesses that foster a sense of community in
our food halls. With this program, we are motivated to provide a
platform on which culinary entrepreneurs and chefs can succeed. We are
thankful for Citi as a valued partner to help support the Citi
Urbanspace Challenge.”

The Citi Urbanspace Challenge winner will be announced in November. The
winner will be determined based on a public vote hosted on Urbanspace’s
website throughout the duration of the fall 2018 pop-up markets,
established criteria from Urbanspace and a panel of expert judges,
including restauranteurs and culinary influencers and experts.

Chefs and small businesses can enter the Citi Urbanspace Challenge at
beginning on July 12.

About Citi

Citi, the leading global bank, has approximately 200 million customer
accounts and does business in more than 160 countries and jurisdictions.
Citi provides consumers, corporations, governments and institutions with
a broad range of financial products and services, including consumer
banking and credit, corporate and investment banking, securities
brokerage, transaction services, and wealth management.

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About Urbanspace

Urbanspace curates and develops immersive public markets where creative
entrepreneurship and community flourish. Urbanspace, founded in London
in 1972, developed Camden Lock Market, Container City, Spitalfields and
other vibrant environments. In 1993, Eldon Scott established the U.S.
operations with the founding of the Grand Central and Union Square
Holiday Markets. Since then, Urbanspace has developed many successful
markets across NYC including Urbanspace at 570 Lex, Urbanspace
Vanderbilt, Mad. Sq. Eats, Broadway Bites, the original Dekalb Market
and more. Urbanspace continues to connect small business owners and
chefs with curious creativity-seeking customers by reaching out to new
communities and spaces.

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