Citizens Financial Group Launches Direct-to-Consumer Digital Bank

Citizens Financial Group, Inc. (NYSE: CFG) today announced the launch of
Citizens Access, a nationwide, direct-to-consumer digital bank. This new
online platform offers compelling deposit products to serve an
increasing number of digitally-savvy customers who value the unique
benefits and convenience of a digital bank.

Citizens Access safely and securely offers Member FDIC-insured online
savings and CD accounts with attractive rates and no fees. Customers
across the United States may now access the new platform and open
accounts through

“Over the last several years, direct bank deposits have grown six times
faster than deposits at traditional banks as consumers have sought
innovative new ways to save money,” said John Rosenfeld, President of
Citizens Access. “To address these evolving customer needs, we designed
Citizens Access to provide an exceptional digital experience where every
task is intuitive and easily accomplished, even on a mobile phone.”

Citizens Access’ customers will be able to open and fund a new account
in five simple steps that take fewer than five minutes to complete.
Everything can be done either on a mobile device or computer and every
aspect of the experience is digital. All documents will be delivered
electronically to customers in a secure manner. Citizens Access also
provides savings tools to customers to help them think creatively about
how to save. For example, a customer can use the platform’s digital
tools to construct a CD ladder that will allow the customer to benefit
from higher, longer-term rates without locking all of their money up for
the entire duration.

“The industry is seeing a renewed interest in CDs as consumers turn
their attention to digital-savings’ products,” Rosenfeld continued.
“After ten years of declining popularity with consumers, recent trends
have shown that CD growth have begun to outpace savings and MMA growth.
Citizens Access is initially offering differentiated CD offerings and we
want to help consumers understand how to best utilize these products in
their savings plans.”

While many direct banks offer higher deposit rates than their
traditional counterparts, many also still charge fees for typical bank
services such as official checks, returned deposit items or excessive
transactions. Citizens Access has eliminated all fees to make things
easier for its customers while offering them even greater value to help
them achieve their savings goals.

The digital bank will be marketed outside the Citizens’ current branch
footprint and will operate separately from Citizens Bank’s current
retail offerings.

To learn more about the Citizens Access experience, please click here.

About Citizens Financial Group, Inc.Citizens
Financial Group, Inc. is one of the nation’s oldest and largest
financial institutions, with $153.5 billion in assets as of March 31,
2018. Headquartered in Providence, Rhode Island, Citizens offers a broad
range of retail and commercial banking products and services to
individuals, small businesses, middle-market companies, large
corporations and institutions. Citizens helps its customers reach their
potential by listening to them and by understanding their needs in order
to offer tailored advice, ideas and solutions. In Consumer Banking,
Citizens provides an integrated experience that includes mobile and
online banking, a 24/7 customer contact center and the convenience of
approximately 3,300 ATMs and approximately 1,150 branches in 11 states
in the New England, Mid-Atlantic and Midwest regions. Consumer Banking
products and services include a full range of banking, lending, savings,
wealth management and small business offerings. In Commercial Banking,
Citizens offers corporate, institutional and not-for-profit clients a
full range of wholesale banking products and services, including lending
and deposits, capital markets, treasury services, foreign exchange and
interest rate products and asset finance. More information is available
at or
visit us on Twitter, LinkedIn or Facebook.


View source version on

Leave a Comment