Clarabridge Announces Support for WhatsApp Business

Inc., the leading provider of Customer
Experience Management (CEM) solutions for the world’s top brands,
today announced it is an official solution provider for WhatsApp
Business. Beginning with a limited availability roll out, selected
brands using CX
Social, a dedicated social media management product from
Clarabridge, can now extend their customer service by communicating with
their consumers via WhatsApp messaging. The first Clarabridge customers
to join this limited access program include Swiss International Air
Lines and General Mills.

CX Social provides powerful social engagement and analytics to drive
fast responses and reveal deep insights. The solution empowers brands to
effectively manage social media communications, support customer service
agents, develop insights from customer feedback and track key metrics
over time to improve brand perception and customer interactions. As a
business solution provider for WhatsApp, CX Social can now provide
enhanced support and help its users better serve their customers.

“If a company is serious about truly helping their customers, they
should be meeting consumers where they are, which is on messaging,” said
Mark Bishof, CEO of Clarabridge. “We are very excited to be among the
first business solution providers for WhatsApp. The opportunity to work
with one of the world’s largest messaging platforms strengthens our
commitment to provide the best social media management and analytics
solution for our customers.”

The new solution will ensure that customer interaction is completely
private, alleviating the discomfort some consumers may have in seeking
help over social media messaging. Customers have complete control of
this communication channel and must voluntarily agree to opt-in to
communicate with brands over WhatsApp. To avoid any unwarranted
marketing messages, all communication will be focused purely on
resolving customer issues and responding to requests.

Brands interested in learning about the value Clarabridge CX Social can
provide as a business solution provider for WhatsApp can find more
information about the integration here.

Apply for WhatsApp’s early access here.

About Clarabridge

Clarabridge’s SaaS customer experience management solution helps
hundreds of the world’s leading brands put customer feedback to work.
Offering the most comprehensive solution for omni-source listening,
accurate customer and text analytics, and real-time, guided action is
why leading brands trust Clarabridge to power their CX programs and
drive a customer focused strategy. The result: better customer
experiences. For more information, visit

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