Comcast Launches New WiFi Parental Controls Feature

Comcast today launched a new home WiFi parental controls feature that
enables parents to set specific time allowances for their child’s daily
internet usage at home. The new “Active Time Alerts” feature on the Xfinity
xFi platform will notify parents when their child’s internet usage
on their home network is approaching their allotted time.

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Comcast launches a new home WiFi controls feature – “Active Time Alerts” that enables parents to set specific time allowances for their child’s daily internet usage at home (Photo: Business Wire)

A new, nationwide survey of parents found that 92 percent believe their
children spend more time on their devices during the summer than any
time of the year and nearly three-fourths (74 percent) of parents wish
they had a way to turn off their child(ren)’s WiFi access whenever they

“This latest xFi feature gives parents more visibility and control over
their children’s online activity at home which is especially useful
during the summer months, when internet usage spikes,” said Eric
Schaefer, Senior Vice President of Internet and Communications Services
for Comcast Cable. “With Xfinity xFi, we are giving customers the
ability to personalize their home WiFi experience and providing tools
that can help solve real-life problems.”

At home, parents can easily set up Active Time Alerts by selecting their
child’s profile within the Xfinity xFi app and set specific weekday and
weekend time limits across their child’s assigned devices. Once the
child is close to reaching the allotted time limit, the parent can
choose to receive a push notification, text or email alert and take
action: by either extending the time or pausing
WiFi access altogether.

The American Academy of Pediatrics (AAP) has
emphasized the importance of limiting children’s device use, warning
that excessive screen-time can displace important activities such as
face-to-face interaction, family-time, outdoor-play, exercise, and sleep.

The new survey, commissioned by Comcast and conducted by Wakefield
Research, supports the AAP position and also found:

Last year, Comcast launched Xfinity
xFi, a new way for customers to personalize, troubleshoot, monitor
and control their home WiFi, including the ability to instantly pause
WiFi connectivity by user or device. The “pause device” feature is the
most popular xFi function, with users tapping “pause” about five million
times since launch, most often during dinnertime, between the hours of
6:00 p.m. and 9:00 p.m.

The xFi digital dashboard can be accessed via the xFi mobile app (iOS
and Android),
and on the TV with the X1 voice
remote. xFi is now available to Xfinity Internet customers who rent
a compatible Xfinity WiFi device, and comes at no extra cost.

About the Survey

The survey was conducted by Wakefield
Research among 1,000 nationally representative U.S. parents ages 18
and older between June 21 and June 25, 2018, using an email invitation
and an online survey. Quotas have been set to ensure reliable and
accurate representation of U.S. parents 18 and older. Results of any
sample are subject to sampling variation. The magnitude of the variation
is measurable and is affected by the number of interviews and the level
of the percentages expressing the results. For the interviews conducted
in this particular study, the chances are 95 in 100 that a survey result
does not vary, plus or minus, by more than 3.1 percentage points from
the result that would be obtained if interviews had been conducted with
all persons in the universe represented by the sample.

About Comcast

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology
company with two primary businesses, Comcast Cable and NBCUniversal.
Comcast Cable is one of the nation’s largest video, high-speed internet,
and phone providers to residential customers under the XFINITY brand,
and also provides these services to businesses. It also provides
wireless and security and automation services to residential customers
under the XFINITY brand. NBCUniversal operates news, entertainment and
sports cable networks, the NBC and Telemundo broadcast networks,
television production operations, television station groups, Universal
Pictures and Universal Parks and Resorts. Visit for
more information.

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