Comcast & ViacomCBS Report New Streaming Service ‘SkyShowtime’ to Launch in Select European Markets | Financial Buzz

Comcast & ViacomCBS Report New Streaming Service ‘SkyShowtime’ to Launch in Select European Markets

Comcast Corporation (NASDAQ: CMCSA) and ViacomCBS Inc. (NASDAQ: VIAC) have reported a partnership to launch a new subscription video on demand service in over 20 European territories.  SkyShowtime will compile decades of direct-to-consumer experience, from entertainment, movies and original series from NBCUniversal, Sky and ViacomCBS portfolio of brands which include titles from SHOWTIME, Paramount Pictures, Nickelodeon, Paramount+ Originals, Sky Studios, Universal Pictures, and Peacock.  “With the launch of SkyShowtime we are well positioned to utilize our global content engine to create a compelling streaming offering, quickly and at scale, with a smart strategic phased investment,” said Raffaele Annecchino, President & Chief Executive Officer of ViacomCBS Networks International. “As a complement to our recently announced Paramount+ partnership with Sky in the UK, Italy, and Germany, SkyShowtime represents a huge opportunity to accelerate our market expansion and build a leadership position in SVOD in Europe.”

“Our new streaming service, SkyShowtime, will combine the best of the US and Europe with iconic brands and world-class entertainment for millions of consumers in more than 20 new markets in Europe,” said Dana Strong, Group Chief Executive, Sky. “On the heels of Peacock coming to Sky, this partnership provides an innovative approach to quickly scale internationally and monetize content across Europe. Drawing on the strength of the incredible programming from NBCUniversal, Sky, and ViacomCBS, and powered by Peacock’s platform technology, SkyShowtime will provide a truly compelling lineup for the whole family and strong brand recognition across these regions.”

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